Published online by Cambridge University Press: 29 November 2013
“With a lighter but stiffer shaft and heavier clubhead the ball goes farther. Easier,” claims a 1975 advertisement for Shakespeare graphite irons. New materials such as graphite, boron, and titanium, have made sports equipment stronger yet lighter and thus more powerful. For athletes, sports have become, as the ad stated, easier. Serves over one hundred miles per hour are commonplace on the professional tennis tour, and athletes such as Tiger Woods are making par five golf holes obsolete. Sports organizations do not, however, always embrace these innovations that facilitate play. Major League Baseball retains its traditional mandate requiring only wood bats, the International Tennis Federation prohibited double strung tennis rackets, and the United States Golf Association banned asymmetrically dimpled golf balls. These technology regulations emerged to prevent the sport from becoming “easier,” protecting sport integrity.