Hostname: page-component-586b7cd67f-dsjbd Total loading time: 0 Render date: 2024-11-24T09:04:59.470Z Has data issue: false hasContentIssue false

An Update: Is Globalization Continuing to Benefit American Wine Drinkers?*

Published online by Cambridge University Press:  14 May 2014

Omer Gokcekus*
Affiliation:
School of Diplomacy and International Relations, Seton Hall University, South Orange, NJ 07039, USA
Bernard Lee
Affiliation:
School of Diplomacy and International Relations, Seton Hall University, South Orange, NJ 07039, USA; e-mail: [email protected].
*
(corresponding author). e-mail: [email protected]

Abstract

As in the 17 years leading up to 2005, as shown in Gokcekus and Fargnoli (2007), there was no change in quality between 2006 and 2012. There was more variety and, perhaps most importantly, the average real price of wines on Wine Spectator's Top 100 List declined even faster. However, rather than wines from the New-New World and Non-incumbent countries, it was wines from Italy, Spain, and Portugal—New-Old World—that were primarily responsible for these beneficial changes (greater variety and more affordable wines in the Top 100 List) for American wine drinkers. (JEL Classifications: F120, F140, C200)

Type
Articles
Copyright
Copyright © American Association of Wine Economists 2014 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

*

We thank Kym Anderson, Kevin Bengyak, Andrew Fargnoli, Adam Godet, Edward Tower, and in particular Karl Storchmann for their helpful comments and suggestions.

References

Anderson, K., and Nelgen, S. (2011a). Global Wine Markets, 1961 to 2009: A Statistical Compendium, Adelaide: University of Adelaide Press. Available at www.adelaide.edu.au/press/titles/global-wine/.Google Scholar
Anderson, K., and Nelgen, S. (2011b). Wine's Globalization: New Opportunities, New Challenges. University of Adelaide Wine Economics Research Centre Working Paper No. 0111. Available at www.adelaide.edu.au/wine-econ/papers/0111_AAWE_Bolzano_Anderson_0611.pdf.Google Scholar
Anderson, K., and Wittwer, G. (2013). Modeling global wine markets to 2018: Exchange rates, taste changes, and China's import growth. Journal of Wine Economics, 8(2), 131158.Google Scholar
Beverage Information Group (2012). Wine Handbook 2012. Norwalk, CT: Beverage Information Group.Google Scholar
Gokcekus, O., and Fargnoli, A. (2007). Is globalization good for wine drinkers in the United States? Journal of Wine Economics, 2(2), 187195.Google Scholar
Gokcekus, O., and Finnegan, C. (2013). Did the Great Recession change the regional reputation premium for wine in the U.S.? Wine Economics and Policy, 2(1), 2732.CrossRefGoogle Scholar
Martinez-Carrion, J., and Medina-Albaladejo, F. (2010). Change and development in the Spanish wine sector, 1950–2009. Journal of Wine Research, 21(1), 7795.Google Scholar
Panzone, L.A., and Simoes, O.M. (2009). The importance of regional and local origin in the choice of wine: Hedonic models of Portuguese wines in Portugal. Journal of Wine Research, 20(1), 2744.CrossRefGoogle Scholar
Thach, E., and Cuellar, S. (2007). Trends and implications for Spanish wine sales in the US market. International Journal of Wine Business Research, 19(1), 6378.CrossRefGoogle Scholar
U.S. Department of Labor, Bureau of Labor Statistics. (2013). Consumer Price Index Databases. Available at http://www.bls.gov/cpi/data.htm.Google Scholar
Wine Spectator, Top 100 List Archive. Available at www.winespectator.com/wines/top100archivelist/, accessed March 11, 2013.Google Scholar
World Bank. (2013). World Development Indicators. Washington, DC: World Bank. Available at http://data.worldbank.org/country/united-states/, accessed November 20, 2013.Google Scholar