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Response Bias in a Mail Survey: An Example from a Land Use Study

Published online by Cambridge University Press:  10 May 2017

Gregory K. White*
Affiliation:
Agricultural and Resource Economics, University of Maine, Orono, Maine
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Extract

Researchers are well aware that each technique for administering surveys has its own advantages and disadvantages. Direct interviews, either by telephone or in person, have a relatively high cost per contact but usually result in a higher percentage of questionnaire completions and greater control of the response quality. Mail surveys can be conducted at a lower per unit cost but are often characterized by lower response rates and an overall poorer quality of completed questionnaires. Even with follow-up mailings, recent studies at the University of Maine suggest that response rates of 35 to 45 percent can be expected on general land use surveys or recreation studies.

Type
Contributed Papers
Copyright
Copyright © Northeastern Agricultural and Resource Economics Association 

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References

1 Maine has two statewide use value assessment programs: the Tree Growth Taxation law and the Farm and Open Space Land Taxation law.Google Scholar