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Published online by Cambridge University Press: 10 May 2017
Insurance is generally found whenever uncertainty presents itself in economic activity. Adaptation to the existence of uncertainty of treatment and incidence of illness had by 1970 produced 77 percent and 57 percent of the individuals in the United States purchasing hospital and doctor visit insurance, respectively. Corresponding figures for the rural farm population were approximately 10 percent lower in each category. The recognition that a substantial proportion of individuals have failed to protect themselves voluntarily from the financial consequences of illness has lead researchers to develop models of decision-making which explain individual reluctance to protect from adverse consequences in the event of illness.
Massachusetts Experiment Station Paper No. 2114. The paper also emanates from the work of Regional Project NE-77.