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Pro-stakeholders motivation: Uncovering a new source of motivation for business companies

Published online by Cambridge University Press:  29 July 2016

Miquel Bastons ,
Marta Mas  and
Carlos Rey
Miquel Bastons*
Affiliation:
School of Economics and Social Sciences, Universitat Internacional de Catalunya, Barcelona, Spain
Marta Mas
Affiliation:
School of Economics and Social Sciences, Universitat Internacional de Catalunya, Barcelona, Spain
Carlos Rey
Affiliation:
School of Economics and Social Sciences, Universitat Internacional de Catalunya, Barcelona, Spain
*
Corresponding author: [email protected]
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Abstract

The motivation of employees is one of the main reasons why companies define mission statements and other declarations of commitment to the company’s stakeholders. Research on organizational behavior has identified three main types of motivation: extrinsic, intrinsic and prosocial motivation. However, the three forms of motivation have hardly ever been considered together, nor has it been studied which motivation is linked to the stakeholders of business companies. The main contribution of this paper is to present an agent-stakeholders model of interaction which includes and integrates extrinsic, intrinsic and pro-stakeholders motivation, as a type of prosocial motivation related to the sense of contribution to benefitting the company’s stakeholders. By basing the research on 119 Spanish companies it is verified that the three types of motivation are present in employee motivation. This finding has implications for management, as it presents the dimensions of the motivational task to be performed by managers.

Keywords

stakeholder managementmotivationcorporate governanceorganizational behavioranalysis techniques
Type
Research Article
Information
Journal of Management & Organization , Volume 23 , Issue 5 , September 2017 , pp. 621 - 632
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2016 

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