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Marketing Decision Support Systems and Australian Businesses: A Queensland Case Study and Implications Towards 2000

Published online by Cambridge University Press:  18 September 2015

Alan Buttery  and
Rick Tamaschke
Alan Buttery
Affiliation:
Department of Management, James Cook University, Tel: (077) 81 4614, Fax: (077) 81 5444, Email: [email protected]
Rick Tamaschke
Affiliation:
Graduate School of Management, University of Queensland, Tel: (07) 3365 6602, Fax: (07) 3365 6988, Email: [email protected]
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Abstract

Little is known about the extent to which the Marketing Decision Support System (MDSS) technology is currently used in Australia, or about the scope for the technology in Australia towards the year 2000. This paper reports the results of recent survey research into MDSS in Queensland by industry sector (agriculture and mining, manufacturing, construction, and services). The results suggest that there is an urgent need to boost the pace of MDSS development in all industry sectors, and that this should be given a high priority in government policy initiatives to enhance Australia's competitive advantage. It is possible, otherwise, that the present gap in information usage between Australia and its competitors will widen, with consequent negative implications for the nation's current account deficit, foreign debt and unemployment.

Type
Research Article
Information
Journal of Management & Organization , Volume 3 , Issue 1 , January 1997 , pp. 51 - 58
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 1997

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