Hostname: page-component-cd9895bd7-gvvz8 Total loading time: 0 Render date: 2024-12-26T22:27:34.636Z Has data issue: false hasContentIssue false

The market as a process for the discovery of whom not to trust

Published online by Cambridge University Press:  27 May 2021

Ginny Seung Choi
Affiliation:
F.A. Hayek Program for Advanced Study in Philosophy, Politics and Economics, Mercatus Center at George Mason University, Fairfax, VA, USA
Virgil Henry Storr*
Affiliation:
Department of Economics, George Mason University, Fairfax, VA, USA
*
*Corresponding author. Email: [email protected]

Abstract

Trust is an important component of all successful commercial exchanges. Indeed, there is now a considerable literature on the economic importance of trust as well as the relationship between trust and institutions. Although there is now a sizeable literature on the economic importance of trust, and on the institutions that are associated with higher levels of trust, this literature remains relatively silent on the potential of markets to generate trust and, more specifically, how market actors discover whom to trust and, perhaps more importantly, whom not to trust. In this paper, we build on research by market process theorists that understands the market as a discovery process. We argue that the market is also a discovery process through which market participants acquire knowledge about their trading partners' dispositions, moral priorities, and personalities. Specifically, we argue that the market facilitates the identification of trustworthy and untrustworthy individuals and is, thus, a process for the discovery of whom to trust and whom not to trust. Additionally, we report experimental evidence that suggests that although market participants are trusting of strangers (at least in our experimental setting), they are less trusting of trading partners who have proven to be untrustworthy in past dealings.

Keywords

Type
Symposium on Institutional Analysis, Market Processes, and Interdisciplinary Social Science
Copyright
Copyright © Millennium Economics Ltd 2021

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Aghion, P., Algan, Y., Cahuc, P. and Shleifer, A. (2010), ‘Regulation and Distrust’, The Quarterly Journal of Economics, 125(3): 10151049.CrossRefGoogle Scholar
Aimone, J. A. and Houser, D. (2011), ‘Beneficial Betrayal Aversion’, PLoS One, 6(3): e17725, doi:10.1371/journal.pone.0017725.CrossRefGoogle ScholarPubMed
Aimone, J. A. and Houser, D. (2013), ‘Harnessing the Benefits of Betrayal Aversion’, Journal of Economic Behavior and Organization, 89: 18.CrossRefGoogle Scholar
Algan, Y. and Cahuc, P. (2010), ‘Inherited Trust and Growth’, American Economic Review, 100(5): 20602092.CrossRefGoogle Scholar
Algan, Y. and Cahuc, P. (2013), ‘Trust, Growth and Well-Being: New Evidence and Policy Implications’, in Aghion, P. and Durlauf, S. (eds), Handbook of Economic Growth, New York: Elsevier North Holland, pp. 49120.Google Scholar
Arrow, K. J. (1972), ‘Gifts and Exchanges’, Philosophy & Public Affairs, 1(4): 343362.Google Scholar
Bellemare, C. and Kroeger, S. (2007), ‘On Representative Social capital’, European Economic Review, 51(1): 183202.CrossRefGoogle Scholar
Berg, J., Dickhaut, J. and McCabe, K. (1995), ‘Trust, Reciprocity and Social History’, Games and Economic Behavior, 10(1): 122142.CrossRefGoogle Scholar
Berggren, N. and Jordahl, H. (2006), ‘Free to Trust: Economic Freedom and Social Capital’, Kyklos, 59(2): 141146.CrossRefGoogle Scholar
Brandts, J. and Riedl, A. (2020), ‘Market Interaction and Efficient Cooperation’, European Economic Review, 121: 103318.CrossRefGoogle Scholar
Brown, S., Gray, D., McHardy, J. and Taylor, K. (2015), ‘Employee Trust and Workplace Performance’, Journal of Economic Behavior & Organization, 116: 361378.CrossRefGoogle Scholar
Caers, R. and Castelyns, V. (2010), ‘LinkedIn and Facebook in Belgium: The Influences and Biases of Social Network Sites in Recruitment and Selection Procedures’, Social Science Computer Review, 29(4): 437448.CrossRefGoogle Scholar
Chamlee-Wright, E. (1997), The Cultural Foundations of Economic Development: Urban Female Entrepreneurship in Ghana, London and New York: Routledge.Google Scholar
Choi, G. S. and Storr, V. H. (2018), ‘Market Institutions and Evolution of Culture’, Evolutionary and Institutional Economic Review, 15(2): 243265.CrossRefGoogle Scholar
Choi, G. S. and Storr, V. H. (2020), ‘Market Interactions, Trust and Reciprocity’, PLoS One, 15(5): e0232704.CrossRefGoogle ScholarPubMed
Davidson, S., Novak, M. and Potts, J. (2018), ‘The Cost of Trust: A Pilot Study’, Journal of the British Blockchain Association, 1(2): 2127.CrossRefGoogle Scholar
Dincer, O. C. and Uslaner, E. M. (2010), ‘Trust and Growth’, Public Choice, 142(1-2): 5967.CrossRefGoogle Scholar
Eckel, C. C. and Wilson, R. K. (2006), ‘Judging a Book by its Cover: Beauty and Expectations in the Trust Game’, Political Research Quarterly, 59(2): 189202.Google Scholar
Elsner, W. and Schwardt, A. L. (2019), ‘Trust and Arena Size: Expectations, Institutions, and General Trust, and Critical Population and Group Sizes’, Journal of Institutional Economics, 10(1): 107134.CrossRefGoogle Scholar
Ensminger, J. (2004), ‘Market Integration and Fairness: Evidence From Ultimatum, Dictator, and Public Good Experiments in East Africa’, in Henrich, J., Boyd, R., Bowles, S., Camerer, C., Fehr, E. and Gintis, H. (eds), Foundations of Human Sociality, Oxford: Oxford University Press, pp. 356381.CrossRefGoogle Scholar
Fehr, E. and List, J. A. (2004), ‘The Hidden Costs and Returns of Incentives? Trust and Trustworthiness among CEOs’, Journal of the European Economic Association, 2(5): 743771.CrossRefGoogle Scholar
Fukuyama, F. (1995), Trust: The Social Virtues and the Creation of Prosperity, New York: Free Press.Google Scholar
Gennaioli, N., Shleifer, A. and Vishny, R. (2015), ‘Money Doctors’, Journal of Finance, 70(1): 91114.CrossRefGoogle Scholar
Gill, D. and Prowse, V. (2012), ‘A Structural Analysis of Disappointment Aversion in a Real Effort Competition’, American Economic Review, 102(1): 469503.CrossRefGoogle Scholar
Gill, D. and Prowse, V. (2019), ‘Measuring Costly Effort Using the Slider Task’, Journal of Behavioral and Experimental Finance, 21: 19.CrossRefGoogle Scholar
Glaeser, E., Laibson, D., Scheinkman, J. and Soutter, C. (2000), ‘Measuring Trust’, Quarterly Journal of Economics, 115(3): 811846.CrossRefGoogle Scholar
Goergen, M., Chahine, S., Brewster, C. and Wood, G. (2013), ‘Trust, Owner Rights, Employee Rights and Firm Performance’, Journal of Business Finance & Accounting, 40(5): 589619.CrossRefGoogle Scholar
Granovetter, M. (1973), ‘The Strength of Weak Ties’, American Journal of Sociology, 78(6): 13601380.CrossRefGoogle Scholar
Granovetter, M. (1983), ‘The Strength of Weak Ties: A Network Theory Revisited’, Sociological Theory, 1: 201233.CrossRefGoogle Scholar
Gregg, D. G. and Scott, J. E. (2006), ‘The Role of Reputation Systems in Reducing On-Line Auction Fraud’, International Journal of Electronic Commerce, 10(3): 95120.CrossRefGoogle Scholar
Guiso, L., Sapienza, P. and Zingales, L. (2004), ‘The Role of Social Capital in Financial Development’, American Economic Review, 94(3): 526556.CrossRefGoogle Scholar
Guiso, L., Sapienza, P. and Zingales, L. (2008), ‘Trust the Stock Market’, Journal of Finance, 63(6): 25572600.CrossRefGoogle Scholar
Guiso, L., Sapienza, P. and Zingales, L. (2009), ‘Cultural Biases in Economic Exchange?’, Quarterly Journal, 124(3): 10951131.CrossRefGoogle Scholar
Hayek, F. A. (1976), Law, Legislation, and Liberty, Vol. 2: The Mirage of Social Justice, Chicago: University of Chicago Press.Google Scholar
Hayek, F. A. ([1945] 2014), ‘The Use of Knowledge in Society’, in Caldwell, B. J. (ed.), The Collected Works of F. A. Hayek, Volume XV: The Market and Other Orders, Chicago: University of Chicago Press, pp. 93104.Google Scholar
Hayek, F. A. ([1948] 2014), Individualism and Economic Order, Chicago: University of Chicago Press.Google Scholar
Hayek, F. A. ([1968] 2014), ‘Competition as a Discovery Procedure’, in Caldwell, B. J. (ed), The Collected Works of F.A. Hayek, Volume XV: The Market and Other Orders, Chicago: University of Chicago Press, pp. 304313.Google Scholar
Henrich, J., Boyd, R., Bowles, S., Camerer, C., Fehr, E. and Gintis, H. (2004), Foundations of Human Sociality: Economics Experiments and Ethnographic Evidence From Fifteen Small Scale Societies, Oxford: Oxford University Press.CrossRefGoogle Scholar
Henrich, J., Ensminger, J., McElreath, R., Barr, A., Barrett, C., Bolyanatz, A., Cardenas, J., Gurven, M., Gwako, E., Henrich, N., Lesorogol, C., Marlowe, F., Tracer, D. and Ziker, J. (2010), ‘Markets, Religion, Community Size, and the Evolution of Fairness and Punishment’, Science, 327(5972): 14801484.CrossRefGoogle Scholar
Henrich, J., Boyd, R., Bowles, S., Camerer, C., Fehr, E., Gintis, H., McElreath, R., Alvard, M., Barr, A., Ensminger, J., Smith Henrich, N., Hill, K., Gil-White, F., Gurven, M., Marlowe, F., Patton, J. and Tracer, D. (2005), ‘“Economic Man” in Cross-Cultural Perspective: Behavioral Experiments in 15 Small-Scale Societies’, Behavioral and Brain Sciences, 25(6): 795855.CrossRefGoogle Scholar
Herz, H. and Taubinsky, D. (2018), ‘What Makes a Price Fair? An Experimental Study of Transaction Experience and Endogenous Fairness Views’, Journal of European Economic Association, 16(2): 316352.CrossRefGoogle Scholar
Inglehart, R., Haerpfer, C., Moreno, A., Welzel, C., Kizilova, K., Diez-Medrano, J., Lagos, M., Norris, P., Ponarin, E., Puranen, B., et al. (eds) (2014), World Values Survey: Round Six – Country-Pooled Datafile Version: www.worldvaluessurvey.org/WVSDocumentationWV6.jsp. Madrid: JD Systems Institute, https://www.worldvaluessurvey.org/WVSDocumentationWV6.jsp.Google Scholar
Ingram, P. and Roberts, P. W. (2000), ‘Friendships among Competitors in the Sydney Hotel Industry’, American Journal of Sociology, 6(2): 387423.CrossRefGoogle Scholar
Johnson, N. D. and Mislin, A. A. (2011), ‘Trust Games: A Meta-Analysis’, Journal of Economic Psychology, 32(5): 865889.CrossRefGoogle Scholar
Keefer, P. and Knack, S. (1997), ‘Does Social Capital Have an Economic Payoff? A Cross-Country Investigation’, Quarterly Journal of Economics, 112(4): 12511288.Google Scholar
Kirzner, I. (1997), ‘Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach’, Journal of Economic Literature, 35(1): 6085.Google Scholar
Kirzner, I. ([1973] 2013), Competition and Entrepreneurship, Indianapolis: Liberty Fund.Google Scholar
Koscik, T. R. and Tranel, D. (2011), ‘The Human Amygdala is Necessary for Developing and Expressing Normal Interpersonal Trust’, Neropsychologia, 49(4): 602611.CrossRefGoogle ScholarPubMed
La Porta, R., Lopez-de-Silanes, F., Shleifer, A. and Vishny, R. (1997), ‘Trust in Large Organizations’, American Economic Review, 87(2): 333338.Google Scholar
Lavoie, D. (1986), ‘The Market as a Procedure for Discovery and Conveyance of Inarticulate Knowledge’, Comparative Economic Studies, 1(28): 119.Google Scholar
McCannon, B. C., Asaad, C. T. and Wilson, M. (2018), ‘Contracts and Trust: Complements or Substitutes?’, Journal of Institutional Economics, 14(5): 811832.CrossRefGoogle Scholar
Powell, B. and Oprea, R. (2010), ‘Why Austrians Should Quit Worrying and Learn to Love the Lab’, in Koppl, R., Horwitz, S., and Desrochers, P. (eds), What is so Austrian about Austrian Economics?, Bingley: Emerald Group Publishing Limited, pp. 145163.Google Scholar
Putnam, R. (1993), Making Democracy Work: Civic Traditions in Modern Italy, Princeton: Princeton University Press.Google Scholar
Resnick, P., Zeckhauser, R., Swanson, J. and Lockwood, K. (2006), ‘The Value of Reputation on EBay: A Controlled Experiment’, Experimental Economics, 9(2): 79101.CrossRefGoogle Scholar
Storr, V. H. and Choi, G. S. (2019), Do Markets Corrupt Our Morals?, London: Palgrave Macmillan.CrossRefGoogle Scholar
Tabellini, G. (2008), ‘Institutions and Culture’, Journal of the European Economic Association, 6(2–3): 255294.CrossRefGoogle Scholar
Torsvik, G. (2000), ‘Social Capital and Economic Development: A Plea for Mechanisms’, Rationality and Society, 12(4): 451476.CrossRefGoogle Scholar
Tracer, D. (2004), ‘Market Integration, Reciprocity, and Fairness in Rural Papua New Guinea: Results from a Two-Village Ultimatum Game Experiment’, in Henrich, J., Boyd, R., Bowles, S., Camerer, C., Fehr, E. and Gintis, H. (eds), Foundations of Human Sociality, Oxford: Oxford University Press, pp. 232259.CrossRefGoogle Scholar
Tu, Q. and Bulte, E. (2010), ‘Trust, Market Participation and Economic Outcomes: Evidence from Rural China’, World Development, 38(8): 11791190.CrossRefGoogle Scholar
Williamson, O. E. (1975), Markets and Hierarchies, New York: Free Press.Google Scholar
Williamson, O. E. (1993), ‘Calculativeness, Trust, and Economic Organization’, Journal of Law and Economics, 36(1 part 2): 453486.CrossRefGoogle Scholar
Zak, P. J. and Knack, S. (2001), ‘Trust and Growth’, The Economic Journal, 111(470): 295321.CrossRefGoogle Scholar