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All Wired Up But Not Plugged in: An Evaluation of Tourism and Leisure Marketing Students' Expectations and Experiences of Lecture Podcasting

Published online by Cambridge University Press:  23 February 2012

Dale Sanders  and
Megan LeClus
Dale Sanders*
Affiliation:
Edith Cowan University, Australia. [email protected]
Megan LeClus
Affiliation:
Edith Cowan University, Australia.
*
*Dale Sanders, School of Marketing, Tourism and Leisure, Edith Cowan University, 270 Joondalup Drive, Joondalup WA 6027, Australia.
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Abstract

Today's learners live in a digital age and there is much anecdotal evidence to suggest that students in the 21st century would prefer the electronic delivery of learning materials and lecture content using a range of tools that enable them to access information anywhere anytime (see, e.g., Oblinger & Oblinger, 2005). This study is an evaluation of tourism marketing students' expectations and experiences of lecture podcasting. The aim of the study was to quantify students' expectations of podcasting, and compare and contrast this with their actual usage of the new learning technology. The study was designed specifically to answer two questions: is podcasting just a fad or does it enhance student learning, and will it be widely embraced by both domestic and international undergraduate students?

Keywords

podcastingGeneration Ystudent learninglecturestechnologyMP3
Type
Articles
Information
Journal of Hospitality and Tourism Management , Volume 16 , Issue 1 , 01 January 2009 , pp. 94 - 101
Copyright
Copyright © Cambridge University Press 2009

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