Hostname: page-component-586b7cd67f-t8hqh Total loading time: 0 Render date: 2024-12-05T03:15:08.525Z Has data issue: false hasContentIssue false

Negotiated Brokerage Commissions and the Individual Investor

Published online by Cambridge University Press:  06 April 2009

Extract

The elimination in 1975 of fixed minimum brokerage commission rates for agency transactions in equity securities was one of the more highly publicized events in the still-ongoing process of the deregulation of American financial markets. While, prior to that time, commission rates on large stock transactions—that were executed primarily for institutions—had become increasingly subject to negotiation, individual investors effectively faced an industry-wide fixed price schedule for the vast majority of their transactions. At the insistence of the Securities and Exchange Commission, the privilege of negotiation on commission rates was extended to securities trades of all sizes as of May 1, 1975, a date the brokerage industry only half-humorously dubbed “Mayday”.

Type
Research Article
Copyright
Copyright © School of Business Administration, University of Washington 1983

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

[1]Carrington, T. “Bigger Brokers Reluctantly Provide Discounts for Individual Customers.” Wall Street Journal (07 30, 1980), p. 19.Google Scholar
[2]Lease, R.; Lewellen, W.; and Schlarbaum, G.. “The Individual Investor: Attributes and Attitudes.” Journal of Finance, Vol. 29 (05 1974), pp. 413433.CrossRefGoogle Scholar
[3]Lease, R.; Lewellen, W.; and Schlarbaum, G.. “Patterns of Investment Strategy and Behavior Among Individual Investors.” Journal of Business, Vol. 50 (07 1977), pp. 290297.Google Scholar
[4]Lease, R.; Lewellen, W.; and Schlarbaum, G.. “Investment Performance and Investor Behavior.” Journal of Financial and Quantitative Analysis, Vol. 14 (03 1979), pp. 2955.Google Scholar
[5]Loomis, C. “The Shakeout on Wall Street Isn't Over Yet.” Fortune (05 22, 1978), pp. 5866.Google Scholar
[6]Loomis, C. “Where Does Wall Street's Shakeout Leave Its Customers?” Fortune (06 19, 1978), pp. 140148.Google Scholar
[7]National Economic Research Associates. Reasonable Public Rates for Brokerage Commissions: A Report to the Cost and Revenue Committee of the New York Stock Exchange. New York (1970).Google Scholar
[8]New York Stock Exchange. 1971 Fact Book. New York, NYSE (1971).Google Scholar
[9]New York Stock Exchange. A Detailed Look at the Individual Investor. New York, NYSE (1971).Google Scholar
[10]Rustin, R. “Thundering Herd Can Be Very Quiet When It Raises Fees.” Wall Street Journal (03 14, 1978), p. 1.Google Scholar
[11]Schlarbaum, G.; Lewellen, W.; and Lease, R.. “The Common Stock Portfolio Performance Record of Individual Investors.’ Journal of Finance, Vol. 33 (05 1978), pp. 429441.Google Scholar
[12]Schreiner, J., and Smith, K.. “The Impact of Mayday on Diversification Costs.” Journal of Portfolio Management, Vol. 6 (Summer 1980), pp. 2836.Google Scholar
[13]West, R. “Brokers' Fortunes Since Mayday.” Wall Street Journal (11 24, 1978), p. 20.Google Scholar