The East Asian democracies (EAD) of Japan, South Korea and Taiwan have received little attention from the international political science community working on populism. By analyzing the last two to three decades of research on EAD we look for clues to help us explain why there is so little interest. In our review we encounter cases of eclectic conceptualization, suboptimal data, innovative categorization, binary analytics, and even political bias, all of which may weaken the persuasiveness of the respective research in the eyes of critical colleagues. Our key finding, however, is that all studies on EAD implicitly refer to local political standards as the baseline from which alleged populist behavior is identified and labeled. In direct comparison, the populist characteristics of East Asian politicians appear to be less pronounced than those of sledgehammer populists like Donald Trump, Hugo Chavez, or Boris Johnson. Consequently, scholars working on the latter may be less curious about the former. Our findings, therefore, confront us with the question of what to use as a baseline for the measurement of potentially populist phenomena. We argue for the application of what is locally considered standard political behavior and conclude that such a practice has the potential to draw more attention to cases from Japan, South Korea, and Taiwan.