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Montasio cheese liking as affected by information about cows breed and rearing system

Published online by Cambridge University Press:  07 October 2014

Alberto Romanzin ,
Mirco Corazzin ,
Saida Favotto ,
Edi Piasentier  and
Stefano Bovolenta
Alberto Romanzin*
Affiliation:
Department of Agriculture and Environmental Science, University of Udine, Via delle Scienze 206, 33100 Udine, Italy
Mirco Corazzin
Affiliation:
Department of Agriculture and Environmental Science, University of Udine, Via delle Scienze 206, 33100 Udine, Italy
Saida Favotto
Affiliation:
Department of Agriculture and Environmental Science, University of Udine, Via delle Scienze 206, 33100 Udine, Italy
Edi Piasentier
Affiliation:
Department of Agriculture and Environmental Science, University of Udine, Via delle Scienze 206, 33100 Udine, Italy
Stefano Bovolenta
Affiliation:
Department of Agriculture and Environmental Science, University of Udine, Via delle Scienze 206, 33100 Udine, Italy
*
*For correspondence; e-mail: [email protected]
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Abstract

European consumers are more and more aware of the credence attributes of foods, particularly of those of animal origin. The aim of the paper was to assess whether the information about production system may modify the consumer liking of cheese. Montasio PDO cheese (MC), usually made by milk from indoor reared cows of different breeds, was processed from pure milk of Italian Simmental (IS) cows (ISMC) or of IS cows grazing on mountain pasture (ALP-ISMC). A consumer test was carried out in two sessions on 60-d ripened cheeses. In the first, both cheeses were tasted by Montasio consumers in blind condition (Perceived liking, PL). Then the respondents were asked to read information about the breed and the rearing system and to give their Expected liking (EL). Two weeks after, in the second session, the same consumers tasted the two cheeses with the linked information (Actual liking, AL). Despite the similar PL average score (ISMC: 21±2·3 vs. ALP-ISMC: 23±2·2 points on Labelled Affective Magnitude scale, P>0·05), it was possible to identifying consumers’ clusters with differential liking for the two types of Montasio PDO, that were characterised by different physico-chemical properties. Consumers express a high EL for ISMC (38±2·6 points) and even more for ALP-ISMC (61±2·5 points). The AL of ISMC (35±2·1 points) was similar and statistically not different from the EL (complete assimilation of information about breed). For ALP-ISMC the assimilation was complete for consumers (29%) who have expressed a positive PL for it, at least twice as much than ISMC. For the rest of consumers, both information and intrinsic properties play a significant role in the AL of the pasture-derived cheese.

Keywords

Montasio cheeseSimmental cowsrearing systeminformationconsumer preference
Type
Research Article
Information
Journal of Dairy Research , Volume 82 , Issue 1 , February 2015 , pp. 15 - 21
Copyright
Copyright © Proprietors of Journal of Dairy Research 2014 

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