In a previous pilot project (Rosenzweig & Adelman, 1976) the sex choice attitudes of married couples with university (graduate school) education were explored. The present study extends this work by investigating the sex-choice attitudes of high school and partially college-educated subjects. Once again, the basic decision-making unit of husband and wife was sampled. Differences in sex preferences and sex-choice attitudes, based on the size of the marital family (no child, one child), were systematically explored. A greater effort was made to determine the effect of additional information regarding new methods of fetal sex determination, contraception, and related topics on sex-choice attitudes. Questionnaires were completed before and after information had been provided. Discussion was encouraged between husband and wife but discouraged with others. Results indicated that the exercise of sex choice is favoured by the majority of subjects across all three educational groups. Most individuals would employ sex control to ensure a balance of the sexes in a limited, two-child family. Little desire was shown to choose first child sex but active choice of a second child of opposite sex from the first appears a strong probability. Male preference, while pronounced, was a much weaker influence on the desire to make choices than the balance principle. Selective intercourse and a sex-choice pill were acceptable methods of sex control, but both artificial insemination and fetal sex determination combined with selective early abortion were rejected. Added information had a measurable but only slight effect on attitudes. Public education as to the possibilities of sex choice and control will be gradual and sex control will probably be selectively employed in the near future. But general use of such procedures is not imminent. Once put into practice, however, sex choice will create new marital problems that may require professional counselling.