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Winning the Peace: American Planning for a Profitable Post-War World

Published online by Cambridge University Press:  15 June 2001

VICTOR J. VISER
VICTOR J. VISER
Affiliation:
Pennsylvania State University, School of Humanities, 777 West Harrisburg Pike, Middletown, Pennsylvania 17057, USA.
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Abstract

Shortly after the end of World War II, on 11 December 1945, James Webb Young, Chairman of the Advertising Council and Director of the J. Walter Thompson Company, spoke to the annual meeting of the American Association of Advertising Agencies at the Continental Hotel in Chicago. The title of his speech was, “What Advertising Learned From the War,” and in it Young talked about an immediate post-war period that was, by most accounts, an exuberant time for an America flushed by a victory that finally marked it as a true global power. The American government proclaimed it, the American people believed it, and American business stood ready to sell it through an advertising industry that itself had come of age during, and because of, the war.

Type
Research Article
Information
Journal of American Studies , Volume 35 , Issue 1 , April 2001 , pp. 111 - 126
Copyright
© 2001 Cambridge University Press

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Footnotes

Victor J. Viser is an Assistant Professor of Humanities and Communication, Pennsylvania State University, School of Humanities, 777 West Harrisburg Pike, Middletown, Pennsylvania 17057, USA.