“Don't Sleep With Stevens!”: The J. P. Stevens Boycott and Social Activism in the 1970s

Extract

On 30 November 1978 thousands of people from across the United States took part in “Justice for J. P. Stevens' Workers Day.” In seventy-four cities activities such as rallies, marches, press conferences, film premieres, and leafleting were held in support of a union boycott against a giant textile company that had persistently shown its willingness to violate the law rather than recognize its workers' right to organize. In New York City more than 3000 demonstrators marched in front of the company's midtown headquarters as part of the nationwide day of protest that was endorsed by Governor Hugh L. Carey and the City Council. In Los Angeles hundreds of trade unionists and their supporters rallied in front of City Hall, while in Indianapolis protesters gathered at the local Hilton Hotel for a “hard times luncheon” of ham and beans that was designed to express solidarity with the company's low-paid workers. Finding that the hotel's table cloths were made by Stevens, enraged protesters ripped the fabrics from the tables and dumped them in a pile on the floor. Activities were also held in many smaller cities; in Albany, New York, for example, a rally was addressed by Secretary of State and Lieutenant Governor-elect Mario Cuomo, who told consumers “to shun the products of J. P. Stevens as you would shun the fruit of an unholy tree.” Across the country, protesters carried signs urging consumers to steer clear of the company's sheets, a staple part of its textile business.