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Analysis of Consumer Preferences for Biotech Labeling Formats

Published online by Cambridge University Press:  28 April 2015

R. Wes Harrison  and
Everald Mclennon
R. Wes Harrison
Affiliation:
Department of Agricultural Economics and Agribusiness, Louisiana State University Agricultural Center, Baton Rouge, LA
Everald Mclennon
Affiliation:
Department of Agricultural Economics and Agribusiness, Louisiana State University Agricultural Center, Baton Rouge, LA
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Abstract

Conjoint analysis is used to measure the preferences of United States consumers for labeling of biotech foods. The study found that consumers in the sample support mandatory labeling of biotech foods. This suggests that U.S. consumers would support revisions to the present voluntary labeling policy of the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.

Keywords

Agricultural BiotechnologyLabelingConjoint AnalysisQ18Q13
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 36 , Issue 1 , April 2004 , pp. 159 - 171
Copyright
Copyright © Southern Agricultural Economics Association 2004

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