1. Communication and dissemination: The Philippine National Red Cross: Communication to promote dissemination

Extract

Information and dissemination are integral parts of the present structural design of the Public Relations and Publications Department of the Philippine National Red Cross (PNRC). Although interrelated, the two activities have distinct functions and objectives that set them apart from each other. A system of this kind seems ideal for any National Society which, like the PNRC, is small in size and has meagre human and financial resources. Owing to budgetary constraints at the PNRC, the Head of the Public Relations and Publications Department has to run the “whole show”, except for the field of dissemination where another key person is in charge.