Published online by Cambridge University Press: 24 January 2011
The specific ways that cloth—“foreign silks,” “durable Egyptian cottons,” and “artificial silks”—emerged as a potent and visible symbol through which to contest the relations of colonialism and establish national community in Egypt varied with the changing realities of Egypt's political economy. The country's early importation of textiles despite its cultivation of raw cotton, the growth of its state-protected local mechanized industry working long- and medium-staple cotton for a largely lower-class market, and that industry's diversification into artificial silk technologies all helped structure a shift from “foreign silks” to “the nylon woman” as tropes in popular and political discourse defining the limits of the national community and the behaviors suitable for it. Although artificial fibers considerably lowered the cost of hosiery and other goods, thereby expanding consumption, the use of synthetics like nylon rather than cotton subverted the goal of national economic unity between agriculture and industry.
Author's note: I am grateful to the following people for their helpful comments on various drafts of this article: Jean Allman, Joel Beinin, Khaled Fahmy, Dan Klingensmith, Zachary Lockman, Mary-Louise Roberts, Aron Rodrigue, Mario Ruiz, and participants of a research workshop at the Kevorkian Center, New York University. I also thank Beth Baron, Sara Pursley, and the anonymous IJMES reviewers for their insightful suggestions on how to sharpen my arguments. The research was made possible by an award from the Joint Committee on the Near and Middle East of the Social Science Research Council and the American Council of Learned Societies with funds provided by the U.S. Information Agency, grants from Stanford University's School of Humanities and Sciences, and research funds from Washington University in St. Louis.
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14 This article is part of a larger study on commerce and consumption in Egypt in the first half of the 20th century, for which I read representative segments of the Egyptian press, in Arabic, French, and English, from the 1910s through the 1950s in various libraries in Cairo. Although I examined some fifty different journals and newspapers, I focused on Ruz al-Yusuf, al-Musawwar, al-Ithnayn, and al-Ahram, especially in the 1920s, 1930s, and 1940s, because of their relative significance in terms of circulation and the importance of the interwar years to my study. In my reading, I concentrated on issues of consumption, marketing, trade, and politics, as well as advertising. My primary state-archival sources are holdings from the department of corporations, the palace, and the council of ministers at the Egyptian National Archives in Cairo, and foreign affairs, claims, and trade correspondence in French and British archives. See Nancy Y. Reynolds, “Commodity Communities: Interweavings of Market Cultures, Consumption Practices, and Social Power in Egypt, 1907–1961” (PhD diss., Stanford University, 2003).
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30 The boycott was organized by upper-class women. Al-Rafiʿi, Aʿqab al-Thawra, 341; Baron, Egypt as a Woman, 170–77.
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35 Al-Rafiʿi, Aʿqab al-Thawra, 342. See al-Ahram, 28 October 1951. On the fate of the factory, see also Ibrahim el-Mouelhy, “Le Tarbouche et son histoire,” Almanach du progrès égyptien (1953): 68; and Jankowski, James, Egypt's Young Rebels: “Young Egypt,” 1933–1952 (Stanford, Calif.: Hoover Institution Press, 1975), 12Google Scholar.
36 See Ruz al-Yusuf, no. 329, 11 June 1934, 52; “Fi ʿAlam al-Sinaʿ,” Ruz al-Yusuf, no. 328, 4 June 1934, 34; advertisement, al-Ahram, 29 October 1938, 6.
37 In his study of Bank Misr, Davis treats the retail company only briefly. See Davis, Challenging Colonialism, 135, 187. On the company's main store opening, see “Fi Dar al-Sharika al-Jadida,” al-Ahram, 4 January 1933, 7.
38 Ruz al-Yusuf, no. 264, 6 March 1933, 21; and Ruz al-Yusuf, no. 316, 12 March 1934, 27. See also Ruz al-Yusuf, no. 291, 11 September 1933, 14.
39 Ruz al-Yusuf, no. 316, 12 March 1934, 27.
40 Al-Ahram, 25 February 1933, 5. Similar characteristics marked clothing as Chinese in this period as well. Gerth, China Made, 120.
41 Unless otherwise noted, all information on the Tanta opening, including quotations from speeches, is from the article “Yawm Tanta al-Mashud,” al-Ahram, 13 February 1937. It was the fourteenth branch of the store to open.
42 “Formation of a Committee for Encouraging Native Manufactured Goods,” a notice appearing in al-Fallah, 3 March 1931 and al-Dia, 3 March 1931, FO 141/770/515, U.K. National Archives.
43 Ruz al-Yusuf, no. 221, 9 May 1932, 5. Ruz al-Yusuf was pro-Wafd and strongly nationalist in this period.
44 Al-Rafiʿi, Aʿqab al-Thawra, 341.
45 ʿAli Pasha Mubarak described, for example, the chief Maliki mufti in such terms in the 1880s. See Gesink, Indira Falk, “‘Chaos on the Earth,’” The American Historical Review 103 (2003): 722Google Scholar.
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50 The memoirs were composed in colloquial Arabic while he was imprisoned in the late 1950s and early 1960s for labor activism. Although composing memoirs was not a typical activity of the average textile worker, Joel Beinin has argued for the authenticity of al-Khuli's text because of its uniqueness as a memoir, especially because it does not follow the accepted ideological canon of communist memoirs. See Beinin, Joel, Workers and Peasants in the Middle East (New York: Cambridge University Press, 2001), chap. 4, esp. 104CrossRefGoogle Scholar.
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54 Tignor, State, Private Enterprise, and Economic Change, 129.
55 Advertisement in Ruz al-Yusuf, no. 306, 25 December 1933, 50; see also Russell, Creating the New Egyptian Woman, 64.
56 Russell, Creating the New Egyptian Woman, 62.
57 See, for example, the illustrations of “Ziyy Sharqi Hadith” accompanying the article on “Azyaʾ al-Sayyidat,” Majallat al-Maraʾ al-Misriyya 6, no. 8, 15 October 1925, 436–38; and “Ahdath al-Azyaʾ,” Majallat Misr al-Haditha al-Musawwara, no. 4, 25 January 1928, 28.
58 Russell, Creating the New Egyptian Woman, 61.
59 Shechter, “Reading Advertisements,” 486.
60 Shechter, “Press Advertising,” 51.
61 On early nationalist advertising in the 1920s, see Russell, Creating the New Egyptian Woman, 72–78.
62 Shechter, “Press Advertising,” 53–54.
63 See, for example, al-Nahhas advertisement, Ruz al-Yusuf, no. 221, 9 May 1932, 15; and Misr Company for Silk Weaving advertisement, Ruz al-Yusuf, no. 290, 4 September 1933, 27.
64 Advertisement in Ruz al-Yusuf, no. 306, 25 December 1933, 50. A similar advertisement depicting workers carrying bolts of fabric from the factory up a series of steps made by piles of other bolts of fabric ran in Ruz al-Yusuf, no. 303, 4 December 1933, 49.
65 Advertisement in Ruz al-Yusuf, no. 307, 1 January 1934, 47.
66 Interview with Harb in Misr, 19 December 1936; and press statement in May 1938 reprinted in Harb, Majmuʿat Khutub, 138, 173, 141.
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72 Al-Lataʾif al-Musawwara, vol. X, no. 469, 4 February 1924, 17.
73 See “Qism al-Triku,” al-Ahram, 5 October 1935.
74 Philipp, Thomas, The Syrians in Egypt, 1725–1975 (Stuttgart, Germany: Steiner, 1985), 140Google Scholar. These included the “Shurbaji, Qabbani, Mardini, Halbuni, Abu ʿAuf, and Kasm families.”
75 Eman, L'Industrie du coton, 115.
76 Selous, Report on Economic and Commercial Conditions, May 1937, 105.
77 Tignor, Egyptian Textiles, 58.
78 Cited in Tignor, Egyptian Textiles, 56.
79 “Note sur le marché de la bonneterie en Egypte,” April 1954, 3–4, le Caire-Ambassade 602/253, Centre des archives diplomatiques-Nantes.
80 See “Masaniʿ al-Shurbaji bi-Imbaba,” al-Ahram, special issue 1950, 34; and “al-Mudhakkira” (Note), n.d., “Bunuk: 1945–99,” Abdin: Maliyya no. 264: Bunuk wa-Sharikat, 1909–1949, Dar al-Wathaʾiq al-Qawmiyya, Cairo (Egyptian National Archives, hereafter DWQ). Nearly LE 300,000 was transferred from factories outside Egypt to the Shurbaji Brothers in Egypt through various accounts in the Ottoman Bank and Bank Misr in 1941 and 1942.
81 L'Egypte nouvelle, no. 161, 16 May 1947, 387; and Levy, Clement, Stock Exchange Year-Book of Egypt, 1957 (Cairo: Stock Exchange Year-book of Egypt, 1957), 714–15Google Scholar.
82 This could be because the local press was predominantly owned and run by Syrians resident in Egypt. It is worth noting that the Shurbaji plant was renowned for its unjust treatment of its workers. See Beinin and Lockman, Workers on the Nile, 434, 392.
83 “Masnaʿ Jawarib Shurbaji,” Ruz al-Yusuf, no. 358, 31 December 1934, 35; and “Sinaʿat al-Jawarib fi Misr,” al-Musawwar, no. 572, 27 September 1935, 2. See also advertisement in Ruz al-Yusuf, no. 307, 1 January 1934, 27.
84 Ruz al-Yusuf, no. 343, 17 September 1934, 18.
85 “Masnaʿ Jawarib Shurbaji”; and Shurbaji advertisement in Ruz al-Yusuf, no. 307, 1 January 1934, 27.
86 “Masnaʿ Jawarib Shurbaji.”
87 “Masaniʿ al-Shurbaji li-l-Shurrabat!” Ruz al-Yusuf, no. 347, 15 October 1934, 28.
88 “Ziyara li-Masnaʿ al-Shurbaji,” Ruz al-Yusuf, no. 328, 4 June 1934, 26.
89 Ruz al-Yusuf, no. 301, 20 November 1933, 29; another ad depicted the same three people dressing: Ruz al-Yusuf, no. 307, 1 January 1934, 26.
90 Al-Musawwar, no. 534, 4 January 1935; see also al-Balagh, 10 October 1942. Although Bata opened stores in Egypt starting in the early 1930s, it would not open a local factory until 1938.
91 See 1956–1957 Egyptian Trade Index (Alexandria, Egypt: Middle East Publishing Company, 1957), 451. See also advertisements in al-Ithnayn: no. 680, 23 June 1947, 29; no. 685, 28 July 1947, 31; no. 662, 17 February 1947, 28.
92 For example, see advertisement for the Egyptian Clothing Company, al-Ahram, 1 February 1931, 13.
93 See Turner, M. A. E. and Larkins, L. B. S., Economic Conditions in Egypt, July 1931 (London: His Majesty's Stationery Office, 1931), 48Google Scholar.
94 Eman, L'Industrie du coton, 201.
95 Subhi Shurbaji to the Egyptian Finance Minister, dated Alexandria, Egypt, 10 April 1942, in ʿAbdin, Maliyya, no. 264: Bunuk wa-Sharikat, 1909–1949, DWQ. See also Tignor, Egyptian Textiles, 58. Despite Shurbaji's claims, there is no evidence that existing fibers were necessarily deficient or inadequate.
96 See “Masaniʿ al-Shurbaji bi-Imbaba,” 34.
97 Ibid.
98 In 1952, imports of stockings made from pure artificial silk, and artificial silk blends reached 144,560 dozen pairs. “Note sur le marché de la bonneterie en Egypte,” 4.
99 Selous, Report on Economic and Commercial Conditions, May 1937, 76–77.
100 Turner and Larkins, Economic Conditions, July 1931, 48.
101 Selous, Report on Economic and Commercial Conditions, May 1937, 116.
102 Interview with Harb in Misr, 19 December 1936, reprinted in Harb, Majmuʿat Khutub, 173.
103 Ibid.
104 Tignor, Egyptian Textiles, 55–56. See also Davis, Challenging Colonialism, 144.
105 Tignor, Egyptian Textiles, 56.
106 Politi, Eli, Annuaire des sociétés égyptiennes par actions, 1955 (Alexandria, Egypt: Imprimerie du commerce, 1955), 415Google Scholar.
107 Official Report of the International Cotton Congress Held in Egypt, 1927 (Manchester, U.K.: Taylor Garnett Evans and Co., n.d.), 38; and “Haya Kulaha Nylun,” al-Ithnayn, no. 678, 9 June 1947, 10.
108 “Al-Tawsiʿa fi al-Istikhdam al-Khuyut al-Sinaʿiyya,” al-Misri, special issue on cotton, 1950, 71.
109 A pair of fine silk stockings cost between PT 45 and PT 60, whereas more common types of cotton mesh or muslin stockings cost PT 7 to PT 15.
110 Handley, Susannah, Nylon (Baltimore, Md.: Johns Hopkins University Press, 1999), 48Google Scholar.
111 “Where We Get the Silk for Our Jumpers and Frocks,” The Egyptian Gazette, 3 June 1925; and al-Musawwar, no. 686, 3 December 1937, 19.
112 Al-Musawwar, no. 686, 3 December 1937, 19.
113 See Sidnawi advertisement for Van Raalte stockings in Ruz al-Yusuf, no. 304, 11 December 1933, 38; and The Egyptian Gazette, 5 October 1934, 6. See also The Egyptian Gazette, 2 November 1934, 6; 5 October 1934, 6; and 19 October 1934, 6; and al-Musawwar, no. 686, 3 December 1937, 19; al-Musawwar, no. 559, 28 June 1935, 29. Although some other luxury goods were advertised without prices, this was most pronounced with silk stockings.
114 G. de R., “Bas de Soie, Bas de Fil,” L'Egypte Nouvelle, no. 9, 22 May 1942, 18.
115 Jean Schatz, “Le Commerce Extérieur de l'Egypte pendant les Deux Guerres Mondiales,” L'Egypte contemporaine, no. 228–29 (1945): 796 (tables); “Note sur le marché de la bonneterie en Egypte,” 4.
116 Commercial reports rarely break out nylon from overall hosiery production. See “Note sur le marché de la bonneterie en Egypte,” Appended statistique on imports and pp. 3–4; and “Masaniʿ al-Shurbaji bi-Imbaba,” 34.
117 Anecdotal evidence suggests that even for middle- and upper-middle-class women, nylon stockings were a splurge item in the 1950s. A 1955 article explains in detail the differences of gauge, durability, and flexibility of different types of nylon stockings (those for work, leisure, or evening wear) and opens with a panicked lament of a woman consumer who has just torn a new pair of nylon stockings. “Shurrabi . . . Shurrabi!” Hawwa al-Jadida, special issue, 1 May 1955, 67. See also the Shurbaji store advertising in al-Musawwar in the winter of 1957 to 1958.
118 Chemla advertisement, Akhir Lahza, no. 74, 31 May 1950, 2.
119 See, for example, al-Musawwar, no. 1258, 19 November 1948, 39; and al-Musawwar, no. 1686, 1 February 1957, 37. See also Shurbaji advertisement, in special issue of al-Ahram, July 1959, 71; Gabary Store advertisements, in al-Ahram, 22 November 1951, 2 and Bint al-Nil, December 1954, 80; Bata stockings (silk and artificial silk), al-Ithnayn, no. 562, 19 March 1945, 22; Kayser nylons, Images, no. 170, 9 February 1952; 14; and Cameo nylons ad, Hawwa al-Jadida, no. 11, 1 November 1955, 70.
120 Al-Ahram, 20 November 1951, 1.
121 Al-Musawwar, no. 1655, 29 June 1956, 32.
122 All quotes from the opening are taken from Marzuq Hilal, “Ahyaʾ al-Qahira fi Diyafat al-Zamalik; Rigal wa-Nisaʾ Yahtafun: la Ghalaʾ baʿd al-Yawm wa-la Sinaʿa Ajnabiyya bayn al-Qawm,” al-Musawwar, no. 1730, 6 December 1957, 22–23. See also “Nuwab al-Shaʿb maʿa Abtalna alladhina Hatamu al-Hisar al-Iqtisadi,” al-Musawwar, no. 1735, 10 January 1958, 35.
123 Hilal, “Ahyaʾ al-Qahira.”
124 Handley, Nylon.
125 On social unrest in the 1940s, see, for example, Abdalla, Ahmad, The Student Movement and National Politics in Egypt (London: al-Saqi Books, 1985)Google Scholar; and Beinin and Lockman, Workers on the Nile.
126 ʿAshur ʿUlaysh, “Imraʾt Nylun,” Ruz al-Yusuf, no. 1026, 11 February 1948, 33–34. See also the graphics of “al-Tawsiʿa,” 71.
127 ʿUlaysh, “Imraʾt Nylun.” The pun on nylon-attired legs being a “piece of meat” perhaps alludes to gawz kawāriʿ (sheep's trotters) as slang for “a pair of pretty legs.” See Bayram al-Tunisi, Fawazir Ramadan, no. 44: al-Shurrab, in Ashʿar Bayram al-Tunisi, ed. Muhammad Mahmud Bayram al-Tunisi (Cairo: Madbuli, 1985), 313.
128 Akhir Saʿa, no. 697, 3 March 1948.
129 Stowasser, Barbara Freyer, Women in the Qurʾan, Traditions, and Interpretation (New York: Oxford University Press, 1994), 54–55Google Scholar; see also 50. As a lover of Joseph, who was Jewish, Zulaykha may also refer to the increasing politicization of industry after the 1948 war in Palestine and the implementation of the 1947 company law, which sought to Egyptianize joint-stock companies registered in Egypt, many (but by no means most) of which were owned by locally resident Jews. On the complexity of the identities of locally resident Jews, see Beinin, Joel, The Dispersion of Egyptian Jewry (Berkeley, Calif.: University of California Press, 1998)Google Scholar.
130 Wheelock, Keith, Nasser's New Egypt (New York: Praeger, 1960), 139–40Google Scholar; and Vatikiotis, P. J., The History of Egypt, 3rd ed. (Baltimore, Md.: Johns Hopkins University Press, 1985), 391Google Scholar.
131 Ahmad Husayn in al-Shaʿb al-Jadid, 4 June 1951, cited in Gordon, Joel, Nasser's Blessed Movement: Egypt's Free Officers and the July Revolution (Cairo: American University in Cairo Press, 1996), 27–28Google Scholar.
132 Faraj, Samir, Nariman: Akhir Malikat Misr (Cairo: Ahram Publishing, 1992)Google Scholar.
133 R. T., “La Journée du 26 janvier,” Almanach du progrès égyptien, 1953. On the Cairo fire, see also “Maʾsat al-Qahira fi 26 Yanayir 1952,” al-Ahram, 12 February 1952, 1–3; Confidential report from Stevenson to Eden, “Damage to British Interests in Cairo in the Riots of 26th January, 1952,” dated Cairo, 5 February 1952, in FO 371/96957, PRO; al-Sharqawi, Jamal, Hariq al-Qahira (Cairo: Dar al-Thaqafa al-Jadida, 1976)Google Scholar; and Kerboeuf, Anne-Claire, “The Cairo Fire of 26 January 1952 and the Interpretations of History,” in Re-Envisioning Egypt, 1919–1952, ed. Goldschmidt, Arthur, Johnson, Amy J., and Salmoni, Barak A. (New York: American University in Cairo Press, 2005), 194–216CrossRefGoogle Scholar.
134 “Extremists’ Role in Riots,” The Times, 29 January 1952, 4.
135 The text appears to be misprinted as “Shaykh Manluf.” I appreciate the assistance of Arthur Goldschmidt, Jr. on this issue. It is also possible this alluded to shaykh Hasanayn Makhluf, state mufti until 1954. See also Muhammad Husayn, “Imraʾa fi Shariʿ Fuʾad,” Ruz al-Yusuf, no. 1023, 21 January 1948, 34.
136 Gordon, Nasser's Blessed Movement, 196.
137 Bardenstein, Carol, “The Role of the Target-System in Theatrical Adaptation,” in The Play Out of Context, ed. Scolnicov, Hanna and Holland, Peter (New York: Cambridge University Press, 1989), 146–62Google Scholar.