Published online by Cambridge University Press: 29 July 2011
The article considers the rapid increase in the English market for alcohol and tobacco in the 1620s and the set of concurrent influences shaping their consumption. It suggests that intoxicants were not merely a source of solace for ‘the poor’ or the lubricant of traditional community, as historians often imply. Rather, the growth in the market for beer, wine, and tobacco was driven by those affluent social groups regarded as the legitimate governors of the English commonwealth. For men of a certain disposition and means, the consumption of intoxicants became a legitimate – indeed valorized and artful – aspect of their social identity: an identity encapsulated by the Renaissance concept of ‘wit’. These new styles of drinking were also implicated in the proliferation (in theory and practice) of ‘societies’ and ‘companies’, by which contemporaries meant voluntary and purposeful association. These arguments are made by unpacking the economic, social, and cultural contexts informing the humorous dialogue Wine, beere, ale and tobacco. Contending for superiority. What follows demonstrates that the ostensibly frivolous subject of male drinking casts new light on the nature of early modern social change, in particular the nature of the ‘civilizing process’.
This article was written with the support of an Economic and Social Research Council Research Fellowship. Earlier versions were given at Buckfast Abbey, University of Cambridge, Binghampton University, Lincoln College, Oxford, and Utrecht. I'd like to thank the editors and anonymous readers of The Historical Journal for their comments.
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84 Ibid., sigs. C2r–C4.
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113 Ibid., sig. D2.
114 Ibid., sig. C3.
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121 Ibid., title-page and preface.
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123 Taylor, Wit and mirth, sigs. B4r–B5.
124 Ibid., sig. T8.
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