Hostname: page-component-586b7cd67f-2plfb Total loading time: 0 Render date: 2024-12-02T20:52:34.227Z Has data issue: false hasContentIssue false
  • English
  • Français

English elements in Japanese advertising

Published online by Cambridge University Press:  17 October 2008

Kyoko Takashi
Get access Rights & Permissions [Opens in a new window]

Extract

It is often reported that English elements are abundant in Japanese television commercials and print advertising and that the primary function of English words, phrases, and sentences used in advertising texts seems to give the product or service a modern touch.

Type
Lexicon
Information
English Today , Volume 6 , Issue 2 , April 1990 , pp. 45 - 46
Copyright
Copyright © Cambridge University Press 1990

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)