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American Red Cross Digital Operations Center (DigiDOC): An Essential Emergency Management Tool for the Digital Age

Published online by Cambridge University Press:  14 November 2014

David Markenson  and
Laura Howe
David Markenson*
Affiliation:
American Red Cross, Washington, DC the Sky Ridge Medical Center, Lone Tree, Colorado, and Center for Disaster Medicine, New York Medical College, Valhalla, New York.
Laura Howe
Affiliation:
American Red Cross, Washington, DC
*
Correspondence and reprint requests to David Markenson, Sky Ridge Medical Center, 10101 Ridge Gate Parkway, Lone Tree, CO 80124 (E-mail: [email protected]).
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Abstract

Social media is becoming the first source of information and also the first way to communicate messages. Because social media users will take action based on the information they are seeing, it is important that organizations like the Red Cross be active in the social space. We describe the American Red Cross’s concept for a Digital Operations Center (DigiDOC) that we believe should become an essential part of all emergency operations centers and a key piece of all agencies that operate in disasters. The American Red Cross approach is a practical and logical approach that other agencies can use as a model.(Disaster Med Public Health Preparedness. 2014;8:445-451)

Keywords

crowdsourcingmass mediaRed Crosssocial media
Type
Concepts in Disaster Medicine
Information
Disaster Medicine and Public Health Preparedness , Volume 8 , Issue 5 , October 2014 , pp. 445 - 451
Copyright
Copyright © Society for Disaster Medicine and Public Health, Inc. 2014 

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