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The Resources of the Semiologist

Operatory Ideas for a Semiotics of the Effects of Mass Media

Published online by Cambridge University Press:  02 April 2024

Éric Fouquier
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Any act of communication is a drama with three characters: a transmitter, a receiver and the world which is their subject. Someone speaks of something to someone. The messages sent during this drama usually have three functions that are easily shown to be assured by specific meaningful forms: “expression” by the transmitter. “representation” by the world, “involvement” or “concern” by the receiver. It is this last property that interests us here, the one that those familiar with the literature of linguistics find under various names: appeal, conative, injunctive, imperative function… through which “language is used as a means to lead others to adopt a certain behavior”.

Type
Research Article
Information
Diogenes , Volume 32 , Issue 127 , September 1984 , pp. 113 - 134
Copyright
Copyright © 1984 Fédération Internationale des Sociétés de Philosophie / International Federation of Philosophical Societies (FISP)

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