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Interactions between Doctors and Pharmaceutical Sales Representatives in a Former Communist Country

The Ethical Issues

Published online by Cambridge University Press:  27 May 2014

MARTA MAKOWSKA
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Abstract:

An anonymous survey distributed to doctors in Poland revealed the troublesome relationship between physicians and pharmaceutical sale representatives in terms of the frequency of visits, the trust of physicians in information supplied by sales reps, gifts accepted, and the general influence of marketing strategies on physician decisions. Challenges remain, despite laws enacted to address the problem.

Keywords

pharmaceuticalssales representativesgiftsmarketing strategiesphysician decisions
Type
Special Section: Bioethics Beyond Borders
Information
Cambridge Quarterly of Healthcare Ethics , Volume 23 , Issue 3 , July 2014 , pp. 349 - 355
Copyright
Copyright © Cambridge University Press 2014 

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References

Notes

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20. See note 13, Wazana 2000.

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24. See note 12, Steinman et al. 2001.