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The Making of Modern Advertising. By Daniel Pope. (New York: Basic Books, Inc., 1983. ix + 340 pp. $18.95.)

Published online by Cambridge University Press:  11 June 2012

Nancy P. Norton
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Type
Book Reviews
Information
Business History Review , Volume 58 , Issue 2 , Summer 1984 , pp. 290 - 292
Copyright
Copyright © The President and Fellows of Harvard College 1984

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