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The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and Pepsico, Inc. By J. C. Louis and Harvey Z. Yazijian. New York, Everest House, 1980. Pp. 386. $15.95.

Published online by Cambridge University Press:  11 June 2012

Daniel Pope
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Type
Book Reviews
Information
Business History Review , Volume 55 , Issue 4 , Winter 1981 , pp. 588 - 590
Copyright
Copyright © The President and Fellows of Harvard College 1981

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