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Baumard et al.'s moral markets lack market dynamics

Published online by Cambridge University Press:  01 February 2013

Daniel M. T. Fessler  and
Colin Holbrook
Daniel M. T. Fessler
Affiliation:
Center for Behavior, Evolution, & Culture, and Department of Anthropology, University of California, Los Angeles, Los Angeles, CA 90095-1553. [email protected]://www.sscnet.ucla.edu/anthro/faculty/fessler/[email protected]://cholbrook01.bol.ucla.edu/
Colin Holbrook
Affiliation:
Center for Behavior, Evolution, & Culture, and Department of Anthropology, University of California, Los Angeles, Los Angeles, CA 90095-1553. [email protected]://www.sscnet.ucla.edu/anthro/faculty/fessler/[email protected]://cholbrook01.bol.ucla.edu/
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Abstract

Market models are indeed indispensable to understanding the evolution of cooperation and its emotional substrates. Unfortunately, Baumard et al. eschew market thinking in stressing the supposed invariance of moral/cooperative behavior across circumstances. To the contrary, humans display contingent morality/cooperation, and these shifts are best accounted for by market models of partner choice for mutually beneficial collaboration.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 36 , Issue 1 , February 2013 , pp. 89 - 90
Copyright
Copyright © Cambridge University Press 2013

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