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Published online by Cambridge University Press: 14 March 2025
Since Tokyo 2020 can't really brag about tackling environmental issues, sustainability, cost cutting, or transparency, by default diversity and inclusiveness have become the branding agenda. This could be a positive legacy, but can the Olympics serve as a catalyst for Japan to reinvent itself? Probably not, due to the patriarchal elite's ethnonationalism and aversion to diversity and inclusion.