Green rooftops, also known as vegetated roofs, will play a critical role in enhancing the resilience of urban areas in the face of climate change and other contemporary environmental and social challenges. To ensure the optimal design and implementation of these green technologies, it is vital to understand the public’s preferences, values, and attitudes toward the government support for green rooftops. This study employs contingent valuation methods, specifically utilizing a payment card and a choice experiment, to investigate these topics that have received inadequate exploration within the current body of literature. Our findings indicate that 45% of the public is aware of green rooftops, and the most desired features on an extensive green rooftop, ranked by importance, are: flowers, grass, trees, and walking paths. The majority (79%) of the public supports a federally proposed legislation currently under review (the Public School Green Rooftop Program) and has a mean willingness to pay of approximately $176 per household as a one-time payment. Additionally, the results show that individuals place a higher value on green rooftops that incorporate solar energy technology compared to those without. Furthermore, there is a perceived, loss of value when access to a green rooftop is limited, as opposed to having open access.

In response to survival challenges, small farms in the United States undertake decisions to minimize downside risk or maximize gross revenue. Using primary survey data of small farms in Tennessee, we examined farmers’ strategic decisions on specialization or other forms of diversification and estimated the impacts of these decisions on farm financial performance. We found that farmer’s age, farmland holdings, use of a smartphone in farm-related activities, and off-farm work significantly influenced these strategic decisions. Our multinomial endogenous switching regression estimates suggested that small farms could attain significantly higher performance, around 45% higher gross farm income and a 30% higher return on assets, by adding alternative on-farm enterprises.

Governments need tools to analyze trade-offs for freshwater policy, yet valuation estimates from the literature can be difficult to deploy in a policy setting. Obstacles to benefit transfer include (i) difficulties in scaling up local estimates, (ii) water quality attributes that cannot be linked to policy, and (iii) surveys positing large, unrealistic water quality changes. Focusing on freshwater rivers and streams in New Zealand, we develop and implement a nationwide discrete choice stated preference study aimed at future benefit transfer. The stated provision mechanism and environmental commodity being valued are specified at the regional council level, which is the administrative unit for policy implementation. The survey is administered on a national scale with three attributes – nutrients, water clarity, and E. coli levels – which were chosen to align with government policy levers and salience to the public. Estimation results demonstrate positive and significant willingness to pay values for improvements in each attribute, with magnitudes that are comparable to a recent referendum vote on a water quality tax. To illustrate the utility of our study, we apply the results to a recent policy analyzed by New Zealand’s Ministry for the Environment and estimate nationwide annual benefits of NZ $115 million ($77 million USD).

Agritourism and direct-to-consumer sales are increasingly used as diversification strategies to generate additional farm revenue streams. Yet despite their growing importance, the impacts, interactions, and adoption of these strategies remain poorly understood. Here we use univariate and bivariate local Moran’s I statistics to identify agritourism and direct-to-consumer sales hotspots in the United States and a Seemingly-Unrelated-Regression Spatial Durbin Model to examine the association between agritourism and direct farm sales to consumers. We find that agritourism and direct sales reinforce each other within the same county but not consistently across neighboring counties.

With its varied landscape of hills and mountains, New Zealand has an abundance of marginal land on its slopes. This land is currently used in a variety of enterprises, such as pasture and farmland. However, marginal land is typically associated with higher rates of erosion, shallow topsoil, expensive fencing, and other issues like livestock deaths from falls. There is currently interest in deploying these marginal lands to different uses to align with several environmental and production-related goals. This paper contributes to the discussion on marginal land by exploring three different scenarios related to afforestation in the Manawatu catchment area. To analyze these scenarios, we bring together several complex and spatially explicit data sets which are linked using economic modeling tools and benefits transfer methods. The combination of these tools and data sets allows us to produce several important quantitative and qualitative outputs. Where possible, quantitative predictions are monetized, allowing a benefit-cost analysis of the proposed scenarios.

We develop a theoretical framework and present a corresponding empirical analysis of the Food and Drug Administration’s irrigation water quality regulatory standard under the Food Safety Modernization Act using lettuce as a case study. We develop a stochastic price endogenous partial equilibrium model with recourse to examine the standard’s efficacy under various scenarios of foodborne illness severity, standard implementation, demand response to foodborne outbreaks, and irrigation costs. The stringency of regulation is evaluated with endogenous producer response to regulatory requirements and corresponding implications for economic surplus. The baseline results show that in the case of the lettuce market, the proposed microbial irrigation water quality regulation in the Food Safety Modernization Act (FSMA) is not cost effective relative to the existing Leafy-Greens Marketing Agreements relying on water treatment for mitigation of microbial contamination. However, FSMA can be cost effective if water treatment is sufficiently expensive.

A theoretically consistent structural model facilitates definition and measurement of use and non-use benefits of ecosystem services. Unlike many previous approaches that utilize multiple stated choice situations, we apply this conceptual framework to a travel cost random utility model and a consequential single referendum contingent valuation research design for simultaneously estimating use and non-use willingness to pay for environmental quality improvement. We employ Monte Carlo generated data to evaluate properties of key parameters and examine the robustness of this method of measuring use and non-use values associated with quality change. The simulation study confirms that this new method, combined with simulated revealed and stated preference data can generally, but not always, be applied to successfully identify use and non-use values of various ecosystems while consistency is ensured.

The use of stated preference methods with monetary payments in developing countries can be problematic as barter and paying with labor are common in rural areas. In response, a growing number of stated preference studies explore using monetary and nonmonetary payment options. We contribute to this literature by exploring the impact of monetary vs. labor payment options on values elicited from choice experiment studies conducted in rural developing country settings. We also contribute to the literature by comparing data-gathering methods, specifically individual surveys vs. group information sessions. Our application is the restoration of an ancient irrigation system known as cascading tank systems in Sri Lanka. We conduct a choice experiment to understand the willingness to pay/willingness to contribute of rural households to restore these irrigation systems. We find that in the individual survey setting, there are no significant differences between monetary and labor payments. We also find that there is no difference between the group and individual survey settings for the monetary payment treatment. For the labor payment treatment, the group setting results in a positive payment coefficient for the labor payment attribute. This highlights that labor payments should be used cautiously in group evaluation settings.