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Series:   Elements in Publishing and Book Culture

Capital Letters

The Economics of Academic Bookselling

Published online by Cambridge University Press:  01 June 2019

J. M. Hawker
J. M. Hawker
Affiliation:
Blackwell Bookshop, Edinburgh

Summary

Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.
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Keywords

academic booksellingbookshopsretailtextbookspublishing
Type
Element
Information
Series: Elements in Publishing and Book Culture
Online ISBN: 9781108675376
Publisher: Cambridge University Press
Print publication: 06 June 2019

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