12 - Stays Home? Political Mobilization

Summary

Do newspapers, television and the Internet serve to mobilize voters? Or, instead, do these media reinforce activism? Or even damage civic engagement? The literature remains divided. After outlining the theoretical framework for understanding political participation, this chapter examines the evidence for two issues: What is the impact of traditional political communications on electoral turnout? And, given the explosive increase in the use of new technology, does the Internet have the capacity to play a positive role in civic engagement? The conclusion to this chapter considers the broader implications of the findings.

UNDERSTANDING POLITICAL PARTICIPATION

Explanations of political participation have focused on four sets of factors. The institutional perspective stresses the importance of the legal context, including the extent of political rights and civil liberties, the type of electoral system, the facilities for registration and voting, the extension of the franchise, the frequency, level, and timing of elections, and the competitiveness of electoral politics. In one of the most thorough comparative studies, Jackman and Miller examined voter participation in twenty-two democracies and found that political institutions and electoral laws were the factors that figured most prominently in the most plausible explanation for variations in voter turnout, including levels of electoral participation and proportionality, multi-partyism, and compulsory voting. Franklin, Van der Eijk, and Oppenhuis have argued that the variations in participation in European elections can be attributed in large part to differences in systemic factors, notably the use of compulsory voting, the proportionality of the electoral system, and the temporal proximity of European elections to national elections.