Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-cd9895bd7-gbm5v Total loading time: 0 Render date: 2024-12-26T09:38:35.182Z Has data issue: false hasContentIssue false

References

Published online by Cambridge University Press:  14 August 2021

Paula Pérez Sobrino ,
Jeannette Littlemore  and
Samantha Ford
Paula Pérez Sobrino
Affiliation:
University of La Rioja
Jeannette Littlemore
Affiliation:
University of Birmingham
Samantha Ford
Affiliation:
University of Birmingham
Get access

Summary

A summary is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Chapter
Information
Unpacking Creativity
The Power of Figurative Communication in Advertising
 , pp. 262 - 276
Publisher: Cambridge University Press
Print publication year: 2021

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Abass, F. (2007). The use of puns in advertising. Language and Culture, 43(16), 45–62.Google Scholar
Alden, D. L., Hoyer, W. D., & Lee, C. (1993). Identifying global and culture-specific dimensions of humor in advertising: A multinational analysis. Journal of Marketing, 57(2), 64–75.Google Scholar
Ang, S. H., & Lim, E. A. C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. Journal of Advertising, 35(2), 39–53. https://doi.org/10.1080/00913367.2006.10639226Google Scholar
Archer, J. (2004). Sex differences in aggression in real-world settings: A meta-analytic review. Review of General Psychology, 8(4), 291–322. https://doi.org/10.1037/1089-2680.8.4.291Google Scholar
Aslam, M. M. (2006). Are you selling the right colour? A cross‐cultural review of colour as a marketing cue. Journal of Marketing Communications, 12(1), 15–30.Google Scholar
Attardo, S. (1997). The semantic foundations of cognitive theories of humor. Humor-International Journal of Humor Research, 10(4), 395–420.CrossRefGoogle Scholar
Attardo, S. (2010). Humorous texts: A semantic and pragmatic analysis (Vol. 6). Walter de Gruyter.Google Scholar
Barcelona, Antonio. (2005). The multilevel operation of metonymy in grammar and discourse, with particular attention to metonymic chains. Cognitive linguistics: Internal dynamics and interdisciplinary interaction (pp. 313–352). Mouton de Gruyter.Google Scholar
Barchard, K. A., Grob, K. E., & Roe, M. J. (2017). Is sadness blue? The problem of using figurative language for emotions on psychological tests. Behavior Research Methods, 49(2), 443–456.Google Scholar
Barrett, L. F. (2017). How emotions are made: The secret life of the brain. Houghton Mifflin Harcourt.Google Scholar
Bartoń, K. (2020). MuMIn: Multi-Model Inference. R package version 1.43.17. https://CRAN.R-project.org/package=MuMInGoogle Scholar
Bates, D., Mächler, M., Bolker, B., & Walker, S. (2015). Fitting linear mixed-effects models using lme4. Journal of Statistical Software, 67(1), 1–48. https://doi.org/10.18637/jss.v067.i01CrossRefGoogle Scholar
Bates, D., Maechler, M., Bolker, B., Walker, S., Christensen, R. H. B., Singmann, H., Dai, B., Grothendieck, G., Green, P., & Bolker, M. B. (2015). Package ‘lme4’. Convergence, 12(1), 2.Google Scholar
Beasley, R., & Danesi, M. (2010). Persuasive signs: The semiotics of advertising (Vol. 4). Walter de Gruyter.Google Scholar
Bellizzi, J. A., Crowley, A. E., & Hasty, R. W. (1983). The effects of color in store design. Journal of Retailing.Google Scholar
Bergen, B. K. (2012). Louder than words: The new science of how the mind makes meaning. Basic Books (AZ).Google Scholar
Berger, J., & Milkman, K. L. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205. https://doi.org/10.1509/jmr.10.0353Google Scholar
Binet, L., & Field, P. (2017). Media in focus. Google and Thinkbox.Google Scholar
Blomberg, J., & Zlatev, J. (2015). Non-actual motion: Phenomenological analysis and linguistic evidence. Cognitive Processing, 16(1), 153–157.Google Scholar
Boroditsky, L. (2000). Metaphoric structuring: Understanding time through spatial metaphors. Cognition, 75(1), 1–28.Google Scholar
Boroditsky, L. (2016). Emotional implications of metaphor: Consequences of metaphor framing for mindset about hardship.Google Scholar
Botha, E., & Reyneke, M. (2013). To share or not to share: The role of content and emotion in viral marketing. Journal of Public Affairs, 13(2), 160–171.Google Scholar
Boulenger, V., Hauk, O., & Pulvermüller, F. (2008). Grasping ideas with the motor system: Semantic somatotopy in idiom comprehension. Cerebral Cortex, 19(8), 1905–1914.Google Scholar
Bowman, D. A. (n.d.). Why so many fast food logos are red. Business Insider. Retrieved 1 May 2020, from www.businessinsider.com/mcdonalds-wendys-burger-king-arbys-jack-in-the-box-red-logos-2018-5Google Scholar
Bowman, N. D., Jöckel, S., & Dogruel, L. (2015). ‘The app market has been candy crushed’: Observed and rationalized processes for selecting smartphone games. Entertainment Computing, 8, 1–9. https://doi.org/10.1016/j.entcom.2015.04.001Google Scholar
Brebner, J. (2003). Gender and emotions. Personality and Individual Differences, 34(3), 387–394.Google Scholar
Burgers, C., Eden, A., de Jong, R., & Buningh, S. (2016). Rousing reviews and instigative images: The impact of online reviews and visual design characteristics on app downloads. Mobile Media & Communication, 4(3), 327–346.Google Scholar
Burgers, C., Van Mulken, M., & Schellens, P. J. (2011). Finding irony: An introduction of the verbal irony procedure (VIP). Metaphor and Symbol, 26(3), 186–205.Google Scholar
Cacciari, C., Bolognini, N., Senna, I., Pellicciari, M. C., Miniussi, C., & Papagno, C. (2011a). Literal, fictive and metaphorical motion sentences preserve the motion component of the verb: A TMS study. Brain and Language, 119(3), 149–157. https://doi.org/10.1016/j.bandl.2011.05.004CrossRefGoogle ScholarPubMed
Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42(1), 116–131.Google Scholar
Cacioppo, J. T., Petty, R. E., Feinstein, J. A., & Jarvis, W. B. G. (1996). Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. Psychological Bulletin, 119(2), 197–253.Google Scholar
Cacioppo, J. T., Petty, R. E., & Feng Kao, C. (1984). The efficient assessment of need for cognition. Journal of Personality Assessment, 48(3), 306–307. https://doi.org/10.1207/s15327752jpa4803_13Google Scholar
Caldwell-Harris, C. L. (2014). Emotionality differences between a native and foreign language: Theoretical implications. Frontiers in Psychology, 5, 1055.Google Scholar
Caldwell-Harris, C. L., & Ayçiçeği-Dinn, A. (2009). Emotion and lying in a non-native language. International Journal of Psychophysiology, 71(3), 193–204.Google Scholar
Callister, M. A., & Stern, L. A. (2007). The role of visual hyperbole in advertising effectiveness. Journal of Current Issues & Research in Advertising, 29(2), 1–14.Google Scholar
Cameron, L. J. (2007). Patterns of metaphor use in reconciliation talk. Discourse & Society, 18(2), 197–222.Google Scholar
Cardillo, E. R., Watson, C. E., Schmidt, G. L., Kranjec, A., & Chatterjee, A. (2012). From novel to familiar: Tuning the brain for metaphors. Neuroimage, 59(4), 3212–3221.CrossRefGoogle ScholarPubMed
Casasanto, D. (2008). Similarity and Proximity: When does close in space mean close in mind? Memory & Cognition, 36(6), 1047–1056.Google Scholar
Chang, C.-T., Wu, Y.-C., Lee, Y.-K., & Chu, X.-Y. (2018). Right metaphor, right place: Choosing a visual metaphor based on product type and consumer differences. International Journal of Advertising, 37(2), 309–336.Google Scholar
Chang, C.-T., & Yen, C.-T. (2013). Missing ingredients in metaphor advertising: The right formula of metaphor type, product type, and need for cognition. Journal of Advertising, 42(1), 80–94. https://doi.org/10.1080/00913367.2012.749090Google Scholar
Chapple, A., & Ziebland, S. (2004). The role of humor for men with testicular cancer. Qualitative Health Research, 14(8), 1123–1139.Google Scholar
Charteris-Black, J. (2012). Shattering the bell jar: Metaphor, gender, and depression. Metaphor and Symbol, 27(3), 199–216.Google Scholar
Chen, J., Kacinik, N. A., Chen, Y., & Wu, N. (2016). Metaphorical color representations of emotional concepts in English and Chinese speakers. CogSci.Google Scholar
Christ, R. E. (1975). Review and analysis of color coding research for visual displays. Human Factors, 17(6), 542–570. https://doi.org/10.1177/001872087501700602CrossRefGoogle Scholar
Cian, L., Krishna, A., & Elder, R. S. (2014). This logo moves me: Dynamic imagery from static images. Journal of Marketing Research, 51(2), 184–197. https://doi.org/10.1509/jmr.13.0023Google Scholar
Citron, F. M. M., & Goldberg, A. E. (2014). Metaphorical sentences are more emotionally engaging than their literal counterparts. Journal of Cognitive Neuroscience, 26(11), 2585–2595. https://doi.org/10.1162/jocn_a_00654Google Scholar
Citron, F., & Zervos, E. A. (2018). A neuroimaging investigation into figurative language and aesthetic perception. In Baicchi, A., Digonnet, R., & Sandford, J. L. (Eds.), Sensory Perceptions in Language, Embodiment and Epistemology (pp. 77–94). Springer International Publishing. https://doi.org/10.1007/978-3-319-91277-6_5Google Scholar
Claridge, C. (2011). Hyperbole in English: A corpus-based study of exaggeration. Cambridge University Press.Google Scholar
Clarke, T., & Costall, A. (2008). The emotional connotations of color: A qualitative investigation. Color Research & Application, 33(5), 406–410. https://doi.org/10.1002/col.20435Google Scholar
Coslett, H. B., Saffran, E. M., & Schwoebel, J. (2002). Knowledge of the human body: A distinct semantic domain. Neurology, 59(3), 357–363.Google Scholar
Costa, A., Foucart, A., Hayakawa, S., Aparici, M., Apesteguia, J., Heafner, J., & Keysar, B. (2014). Your morals depend on language. PloS One, 9(4), e94842.Google Scholar
Cotter, E. M. (2008). Influence of emotional content and perceived relevance on spread of urban legends: A pilot study. Psychological Reports, 102(2), 623–629.CrossRefGoogle ScholarPubMed
Creusen, M. E. H., & Schoormans, J. P. L. (2005). The different roles of product appearance in consumer choice. Journal of Product Innovation Management, 22(1), 63–81. https://doi.org/10.1111/j.0737-6782.2005.00103.xGoogle Scholar
Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing Letters, 4(1), 59–69. https://doi.org/10.1007/BF00994188Google Scholar
Cyr, D., Head, M., & Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human-Computer Studies, 68(1), 1–21. https://doi.org/10.1016/j.ijhcs.2009.08.005CrossRefGoogle Scholar
Dafonte-Gómez, A. (2014). The key elements of viral advertising. From motivation to emotion in the most shared videos. Comunicar, 22(43), 199–207. https://doi.org/10.3916/C43-2014-20Google Scholar
Dahl, D., Frankenberger, K., & Manchanda, R. (2003). Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students. Journal of Advertising Research, 268–280. https://doi.org/10.1017/S0021849903030332Google Scholar
Damasio, A. R. (1994). Descartes’ error: Emotion, reason, and the laws of physics. Vintage.Google Scholar
Dancygier, B., & Sweetser, E. (2012). Viewpoint in language: A multimodal perspective. Cambridge University Press.Google Scholar
David, L. (2001). Cognitive linguistics, an introduction. Oxford University Press.Google Scholar
Deamer, F. (2013). An investigation into the processes and mechanisms underlying the comprehension of metaphor and hyperbole.Google Scholar
Dehay, E. K., & Landwehr, J. R. (2019). A MAP for effective advertising: The metaphoric advertising processing model. AMS Review, 1–15.Google Scholar
Deignan, A., Littlemore, J., & Semino, E. (2013). Figurative language, genre and register. Cambridge University Press.Google Scholar
Desai, R. H., Binder, J. R., Conant, L. L., Mano, Q. R., & Seidenberg, M. S. (2011). The neural career of sensory-motor metaphors. Journal of Cognitive Neuroscience, 23(9), 2376–2386. https://doi.org/10.1162/jocn.2010.21596Google Scholar
Dillard, J. P., Weber, K. M., & Vail, R. G. (2007). The relationship between the perceived and actual effectiveness of persuasive messages: A meta-analysis with implications for formative campaign research. Journal of Communication, 57(4), 613–631. https://doi.org/10.1111/j.1460-2466.2007.00360.xGoogle Scholar
Djafarova, E. (2008). Why do advertisers use puns? A linguistic perspective. Journal of Advertising Research, 48(2), 267–275.CrossRefGoogle Scholar
Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J., & Wijk, R., V. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons, 50(4), 291–304. https://doi.org/10.1016/j.bushor.2007.01.004Google Scholar
Dolcos, F., LaBar, K. S., & Cabeza, R. (2005). Remembering one year later: Role of the amygdala and the medial temporal lobe memory system in retrieving emotional memories. Proceedings of the National Academy of Sciences, 102(7), 2626–2631. https://doi.org/10.1073/pnas.0409848102Google Scholar
Downing, L. H., Mujic, B. K., & Núñez-Perucha, B. (2013). Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time. Metaphor and the Social World, 3(2), 199–219.CrossRefGoogle Scholar
Dowle, M., & Srinivasan, A. (2019). data.table: Extension of ‘data.frame’. Retrieved from https://CRAN.R-project.org/package=data.tableGoogle Scholar
Dynel, M. (2014). Isn’t it ironic? Defining the scope of humorous irony. Humor, 27(4), 619–639.Google Scholar
Dynel, M. (2017). Academics vs. American scriptwriters vs. academics: A battle over the etic and emic “sarcasm” and “irony” labels. Language & Communication, 55, 69–87. https://doi.org/10.1016/j.langcom.2016.07.008Google Scholar
Džanić, M. (2007). Pragmatic properties of idiom modifications in the language of advertising. Jezikoslovlje, 8(1), 45–59.Google Scholar
Eckler, P., & Bolls, P. (2011). Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11(2), 1–11.Google Scholar
Eisend, M. (2009). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37(2), 191‒203.Google Scholar
Eisend, M. (2011). How humor in advertising works: A meta-analytic test of alternative models. Marketing Letters, 22(2), 115–132. https://doi.org/10.1007/s11002-010-9116-zGoogle Scholar
Ekman, P. (1992). An argument for basic emotions. Cognition & Emotion, 6(3–4), 169–200.CrossRefGoogle Scholar
EmberMitre Limited. (2018). Pixolor – Live Color Picker (Version 1.2.9) [Computer software]. EmberMitre Limited. https://play.google.com/store/apps/details?id=com.embermitre.pixolor.app&hl=en_GBGoogle Scholar
Epstein, R. L., & Gamlin, P. J. (1994). Young children’s comprehension of simple and complex metaphors presented in pictures and words. Metaphor and Symbol, 9(3), 179–191.Google Scholar
Evans, V., & Green, M. (2006). Cognitive linguistics: An introduction. Prentice Hall.Google Scholar
Fadzil, M. I., Omar, M. W., & Murad, M. H. (2011). The power of color on packaging. 2011 IEEE Colloquium on Humanities, Science and Engineering, 761–764. https://doi.org/10.1109/CHUSER.2011.6163837Google Scholar
Fauconnier, G., & Turner, M. (2008). The way we think: Conceptual blending and the mind’s hidden complexities. Basic Books.Google Scholar
Feldman, J., & Narayanan, S. (2004). Embodied meaning in a neural theory of language. Brain and Language, 89(2), 385–392.Google Scholar
Field, A. (2007). Discovering statistics using SPSS: And sex, drugs and rock’n’roll (2nd ed., reprinted). Sage.Google Scholar
Filik, R., Brightman, E., Gathercole, C., & Leuthold, H. (2017). The emotional impact of verbal irony: Eye-tracking evidence for a two-stage process. Journal of Memory and Language, 93, 193–202.Google Scholar
Filippova, E. (2014). Developing appreciation of irony in Canadian and Czech discourse. Journal of Pragmatics, 74, 209–223. https://doi.org/10.1016/j.pragma.2014.09.003Google Scholar
Fishbein, M., Hall-Jamieson, K., Zimmer, E., von Haeften, I., & Nabi, R. (2002). Avoiding the boomerang: Testing the relative effectiveness of antidrug public service announcements before a national campaign. American Journal of Public Health, 92(2), 238–245. https://doi.org/10.2105/AJPH.92.2.238CrossRefGoogle ScholarPubMed
Flarup, L. H., & Pedersen, H. S. (2017). Kompetenceløft af Helsingør Kommunes skolesystem: Midtvejsmåling.Google Scholar
Forceville, C. (1996). Pictorial metaphor in advertising. Psychology Press.Google Scholar
Forceville, C. (2008). Pictorial and multimodal metaphor in commercials. M. E. Sharpe. https://dare.uva.nl/search?identifier=3ef9d3cf-335e-4409-aa0a-25c5ccc323e0Google Scholar
Forceville, C. J. (2009). Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. In Forceville, C. J. & Urios-Aparisi, E. (Eds.), Multimodal Metaphor (pp. 19–44). John Benjamins.Google Scholar
Forceville, C. J., & Renckens, T. (2013). The good is light and bad is dark metaphor in feature films. Metaphor and the Social World, 3(2), 160–179.Google Scholar
Fort, M., Weiß, A., Martin, A., & Peperkamp, S. (2013). Looking for the bouba-kiki effect in prelexical infants. Auditory-Visual Speech Processing (AVSP).Google Scholar
Fraser, T., & Banks, A. (2004). Designer’s color manual: The complete guide to color theory and application. Chronicle Books.Google Scholar
Fung, H. H., & Carstensen, L. L. (2003). Sending memorable messages to the old: Age differences in preferences and memory for advertisements. Journal of Personality and Social Psychology, 85(1), 163.CrossRefGoogle Scholar
Gallace, A., Boschin, E., & Spence, C. (2011). On the taste of ‘Bouba’ and ‘Kiki’: An exploration of word–food associations in neurologically normal participants. Cognitive Neuroscience, 2(1), 34–46.Google Scholar
Gallagher, S. (2008). Understanding others: Embodied social cognition. In Calvo, P. & Gomila, A. (Eds.), Handbook of cognitive science (pp. 437–452). Elsevier.Google Scholar
Gallese, V. (2006). Intentional attunement: A neurophysiological perspective on social cognition and its disruption in autism. Brain Research, 1079(1), 15–24.Google Scholar
Gallese, V., & Lakoff, G. (2005). The brain’s concepts: The role of the sensory-motor system in conceptual knowledge. Cognitive Neuropsychology, 22(3–4), 455–479.Google Scholar
Gentner, D. (1988). Metaphor as structure mapping: The relational shift. Child Development, 59(1), 47–59. JSTOR. https://doi.org/10.2307/1130388Google Scholar
Gibbs, R. W. Jr. (2000). Irony in talk among friends. Metaphor and Symbol, 15(1–2), 5–27.Google Scholar
Gibbs, R. W. Jr. (2005). Embodiment and cognitive science. Cambridge University Press.Google Scholar
Gibbs, R. W. Jr. (2007). Irony in language and thought: A cognitive science reader (1st ed.). Routledge. https://doi.org/10.4324/9781410616685Google Scholar
Gibbs, R. W. Jr., & Tendahl, M. (2006). Cognitive effort and effects in metaphor comprehension: Relevance theory and psycholinguistics. Mind & Language, 21(3), 379–403. https://doi.org/10.1111/j.1468-0017.2006.00283.xGoogle Scholar
Gibbs, R. Jr. (Ed.). (2008). The Cambridge handbook of metaphor and thought. Cambridge University Press.Google Scholar
Giora, R., Fein, O., Kronrod, A., Elnatan, I., Shuval, N., & Zur, A. (2004). Weapons of mass distraction: Optimal innovation and pleasure ratings. Metaphor and Symbol, 19(2), 115–141. https://doi.org/10.1207/s15327868ms1902_2Google Scholar
Gkiouzepas, L. (2015). Metaphor-ad layout consistency effects: The moderating role of personality traits. In Advances in Advertising Research (Vol. V) (pp. 3–13). Springer.CrossRefGoogle Scholar
Gkiouzepas, L., & Hogg, M. K. (2011). Articulating a new framework for visual metaphors in advertising. Journal of Advertising, 40(1), 103–120. https://doi.org/10.2753/JOA0091-3367400107Google Scholar
Glenberg, A. M., & Kaschak, M. P. (2002). Grounding language in action. Psychonomic Bulletin & Review, 9(3), 558–565.Google Scholar
Goatly, A. (2012). Meaning and humour. Cambridge University Press.Google Scholar
Goel, V., & Dolan, R. J. (2001). The functional anatomy of humor: Segregating cognitive and affective components. Nature Neuroscience, 4(3), 237–238.Google Scholar
Gorn, G. J., Chattopadhyay, A., Sengupta, J., & Tripathi, S. (2004). Waiting for the web: How screen color affects time perception. Journal of Marketing Research, 41(2), 215–225. https://doi.org/10.1509/jmkr.41.2.215.28668Google Scholar
Gorn, G. J., Chattopadhyay, A., Yi, T., & Dahl, D. W. (1997). Effects of color as an executional cue in advertising: They’re in the shade. Management Science, 43(10), 1387–1400. https://doi.org/10.1287/mnsc.43.10.1387Google Scholar
Grady, J. (1997). Foundations of meaning: Primary metaphor and primary scenes [UC Berkeley]. https://escholarship.org/content/qt3g9427m2/qt3g9427m2.pdfGoogle Scholar
Grossman, M., & Wood, W. (1993). Sex differences in intensity of emotional experience: A social role interpretation. Journal of Personality and Social Psychology, 65(5), 1010.Google Scholar
Hanks, P. (2006). Metaphoricity is gradable. In Stefanowitsch, A. & Gries, S. (Eds.), Corpora in cognitive linguistics Vol.1: Metaphor and metonymy. Mouton de Gruyter.Google Scholar
Hauk, O., Johnsrude, I., & Pulvermüller, F. (2004). Somatotopic representation of action words in human motor and premotor cortex. Neuron, 41(2), 301–307.Google Scholar
Heath, C. (1996). Do people prefer to pass along good or bad news? Valence and relevance of news as predictors of transmission propensity. Organizational Behavior and Human Decision Processes, 68(2), 79–94.Google Scholar
Hendricks, R., Demjén, Z., Semino, E. & Boroditsky, L. (2018) Emotional Implications of Metaphor: Consequences of Metaphor Framing for Mindset about Cancer, Metaphor and Symbol, 33:4, 267–279.Google Scholar
Hevner, K. (1935). Experimental studies of the affective value of colors and lines. Journal of Applied Psychology, 19(4), 385–398. https://doi.org/10.1037/h0055538Google Scholar
Hidalgo-Downing, L., Martínez, M. A., & Kraljevic-Mujic, B. (2016). Multimodal metaphor, narrativity and creativity in TV cosmetic ads. Exploring Discourse Strategies in Social Cognitive Interaction, 137–158.CrossRefGoogle Scholar
Hirschberg, C., Raijko, A., Schumacher, T., & Wrulich, M. (2016). The changing market for food delivery. McKinsey.Google Scholar
Horton, M. (2019, February 28). Complexion reduction: A new trend in mobile design. Medium. https://medium.com/amazing-stuff/complexion-reduction-a-new-trend-in-mobile-design-cef033a0b978Google Scholar
Hsieh, J.-K., Hsieh, Y.-C., & Tang, Y.-C. (2012). Exploring the disseminating behaviors of eWOM Marketing: Persuasion in Online Video, 12(2), 201–224. https://doi.org/10.1007/s10660-012-9091-yGoogle Scholar
Huette, S., Winter, B., Matlock, T., Ardell, D. H., & Spivey, M. (2014). Eye movements during listening reveal spontaneous grammatical processing. Frontiers in Psychology, 5, 410.Google Scholar
Hussey, K. A., & Katz, A. N. (2006). Metaphor production in online conversation: Gender and friendship status. Discourse Processes, 42(1), 75–98.Google Scholar
Hussey, K. A., & Katz, A. N. (2009). Perception of the use of metaphor by an interlocutor in discourse. Metaphor and Symbol, 24(4), 203–236.Google Scholar
Hynes, N. (2009). Colour and meaning in corporate logos: An empirical study. Journal of Brand Management, 16(8), 545–555.Google Scholar
Jacobs, L., Keown, C., Worthley, R., & Ghymn, K. (1991). Cross‐cultural colour comparisons: Global marketers beware! International Marketing Review.Google Scholar
James, A. D. (1995). Topic shift in casual conversation.Google Scholar
Jeong, S.-H. (2008). Visual metaphor in advertising: Is the persuasive effect attributable to visual argumentation or metaphorical rhetoric? Journal of Marketing Communications, 14(1), 59–73. https://doi.org/10.1080/14697010701717488Google Scholar
jones, , d. (2017, November 16). Cognitive overload and feature discovery in mobile UX. Medium. https://uxdesign.cc/cognitive-overload-feature-discovery-in-mobile-ux-e0e5700e914cGoogle Scholar
Kahneman, D. (2011). Thinking, fast and slow (Kindle Edition). Penguin.Google Scholar
Kahneman, D. (2013). Thinking, fast and slow (1st pbk. ed). Farrar, Straus and Giroux.Google Scholar
Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1991). Anomalies: The endowment effect, loss aversion, and status quo bias. 15.Google Scholar
Kaplan, A., & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54(3), 253–263.Google Scholar
Kauppinen‐Räisänen, H. (2014). Strategic use of colour in brand packaging. Packaging Technology and Science, 27(8), 663–676.Google Scholar
Kaya, N., & Epps, H. (2004). Color-emotion associations: Past experience and personal preference. In Caivano, J. & Struck, H.-P. (Eds.), Interim meeting of the international color association (pp. 31–34). Associação Brasileira da Cor.Google Scholar
Kieras, D. E., & Hornof, A. J. (2014). Towards accurate and practical predictive models of active-vision-based visual search. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 3875–3884. https://doi.org/10.1145/2556288.2557324Google Scholar
Kitchen, P. (2008). Marketing metaphors and metamorphosis. Springer.CrossRefGoogle Scholar
Kjeldsen, J. E. (2012). Pictorial argumentation in advertising: Visual tropes and figures as a way of creating visual argumentation. In Topical themes in argumentation theory (pp. 239–255). Springer.CrossRefGoogle Scholar
Köhler, W. (1929). Gestalt psychology. Liveright.Google Scholar
Kövecses, Z. (2003). Metaphor and emotion: Language, culture, and body in human feeling. Cambridge University Press.Google Scholar
Kövecses, Z. (2005). Metaphor in culture: Universality and variation. Cambridge University Press.Google Scholar
Kress, G. R., & Van Leeuwen, T. (1996). Reading images: The grammar of visual design. Psychology Press.Google Scholar
Kress, G., & Van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. Oxford University Press.Google Scholar
Kress, G., & Van Leeuwen, T. (2002). Colour as a semiotic mode: Notes for a grammar of colour. Visual Communication, 1(3), 343–368. https://doi.org/10.1177/147035720200100306Google Scholar
Kress, G., & Van Leeuwen, T. (2006). Reading images: The grammar of visual design (2nd ed.). Routledge.Google Scholar
Kroska, A. (2003). Investigating gender differences in the meaning of household chores and child care. Journal of Marriage and Family, 65(2), 456–473.Google Scholar
Kumar, M., & Noble, C. H. (2016). Beyond form and function: Why do consumers value product design? Journal of Business Research, 69(2), 613–620. https://doi.org/10.1016/j.jbusres.2015.05.017Google Scholar
Labrecque, L. I., & Milne, G. R. (2012). Exciting red and competent blue: The importance of color in marketing. Journal of the Academy of Marketing Science, 40(5), 711–727. https://doi.org/10.1007/s11747-010-0245-yGoogle Scholar
Lagerwerf, L. (2007). Irony and sarcasm in advertisements: Effects of relevant inappropriateness. Journal of Pragmatics, 39(10), 1702–1721. https://doi.org/10.1016/j.pragma.2007.05.002Google Scholar
Lakoff, G., & Turner, M. (2009). More than cool reason: A field guide to poetic metaphor. University of Chicago Press.Google Scholar
Laksmidewi, D., Susianto, H., & Afiff, A. Z. (2017). Anthropomorphism in advertising: The effect of anthropomorphic product demonstration on consumer purchase intention. Asian Academy of Management Journal, 22(1), 1.Google Scholar
Langacker, R. W. (1987). Foundations of cognitive grammar: Theoretical prerequisites (Vol. 1). Stanford University Press.Google Scholar
Lee, D. (2001). Cognitive Linguistics, An Introduction. Oxford: Oxford University Press.Google Scholar
Leggitt, J. S., & Gibbs, R. W. (2000). Emotional reactions to verbal irony. Discourse Processes, 29(1), 1–24. https://doi.org/10.1207/S15326950dp2901_1Google Scholar
Lichtlé, M.-C. (2007). The effect of an advertisement’s colour on emotions evoked by attitude towards the ad. International Journal of Advertising, 26(1), 37–62. https://doi.org/10.1080/02650487.2007.11072995Google Scholar
Littlemore, J. (2015). Metonymy: Hidden shortcuts in language, thought and communication. Cambridge University Press.Google Scholar
Littlemore, J. (2019). Metaphors in the mind: Sources of variation in embodied metaphor. Cambridge University Press.Google Scholar
Littlemore, J.; Bolognesi, M.; Julich-Warpakowski, N.; Leung, D. & Pérez Sobrino, P. (forthcoming). Emotion-colour associations across languages and genders. Cambridge University Press.Google Scholar
Littlemore, J., & Pérez Sobrino, P. (2017). Eyelashes, speedometers or breasts? An experimental cross-cultural approach to multimodal metaphor and metonymy in advertising. Textus, 1/2017. https://doi.org/10.7370/87674Google Scholar
Littlemore, J., Pérez Sobrino, P., Julich, N., & Leung, D. (2020). Is comfort purple or green? Word-colour associations in the first and second language. In Metaphor in Foreign Language Instruction, 42, 103.Google Scholar
Littlemore, J., & Tagg, C. (2018). Metonymy and text messaging: A framework for understanding creative uses of metonymy. Applied Linguistics, 39, 481–507.Google Scholar
Lohtia, R., Donthu, N., & Hershberger, E. K. (2003). The impact of content and design elements on banner advertising click-through rates. Journal of Advertising Research, 43(4), 410–418. https://doi.org/10.1017/S0021849903030459Google Scholar
Lucariello, J. (1994a). Situational irony: A concept of events gone awry. Journal of Experimental Psychology: General, 123(2), 129–145. https://doi.org/10.1037/0096-3445.123.2.129Google Scholar
Lucariello, J. (1994b). Situational irony: A concept of events gone awry. Journal of Experimental Psychology: General, 123(2), 129–145. https://doi.org/10.1037/0096-3445.123.2.129Google Scholar
Lüdecke, D. (2021). _sjPlot: Data Visualization for Statistics in Social Science_. R package version 2.8.7, https://CRAN.R-project.org/package=sjPlotGoogle Scholar
Ludwig, C. J. H., & Gilchrist, I. D. (2002). Stimulus-driven and goal-driven control over visual selection. Journal of Experimental Psychology: Human Perception and Performance, 28(4), 902–912. https://doi.org/10.1037/0096-1523.28.4.902Google Scholar
Magee, R. G. (2012). Impression formation online. Journal of Media Psychology, 24(3), 124–133. https://doi.org/10.1027/1864-1105/a000070Google Scholar
Mahnke, F. H. (1996). Color, environment, and human response: An interdisciplinary understanding of color and its use as a beneficial element in the design of the architectural environment. John Wiley & Sons.Google Scholar
Majeed, S., Lu, C., & Usman, M. (2017). Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior. Frontiers of Business Research in China, 11(1), 16.Google Scholar
Matlock, T. (2006). Depicting fictive motion in drawings. In Luchjenbroers, J. (Ed.), Cognitive linguistics investigations: Across languages, fields and philosophical boundaries (pp. 67–86). John Benjamins Publishing.Google Scholar
Matlock, T., Castro, S. C., Fleming, M., Gann, T. M., & Maglio, P. P. (2014). Spatial metaphors of web use. Spatial Cognition & Computation, 14(4), 306–320. https://doi.org/10.1080/13875868.2014.945587Google Scholar
Matsuki, K. (1995). Metaphors of anger in Japanese. Language and the Cognitive Construal of the World, 82, 137–151.Google Scholar
McCarthy, M., & Carter, R. (2004). “There’s millions of them”: Hyperbole in everyday conversation. Journal of Pragmatics, 36(2), 149–184.Google Scholar
McGrane, K. (2013, May 2). WYSIWTF. A List Apart. https://alistapart.com/column/wysiwtf/Google Scholar
McKay-Nesbitt, J., Manchanda, R. V., Smith, M. C., & Huhmann, B. A. (2011). Effects of age, need for cognition, and affective intensity on advertising effectiveness. Journal of Business Research, 64(1), 12–17.Google Scholar
McQuarrie, E. F., & Mick, D. G. (1999). Visual rhetoric in advertising: Text‐interpretive, experimental, and reader‐response analyses. Journal of Consumer Research, 26(1), 37–54. https://doi.org/10.1086/209549Google Scholar
McQuarrie, E. F., & Mick, D. G. (2003). Visual and verbal rhetorical figures under directed processing versus incidental exposure to advertising. Journal of Consumer Research, 29(4), 579–587. https://doi.org/10.1086/346252Google Scholar
McQuarrie, E. F., & Phillips, B. J. (2005). Indirect persuasion in advertising: How consumers process metaphors presented in pictures and words. Journal of Advertising, 34(2), 7–20. https://doi.org/10.1080/00913367.2005.10639188Google Scholar
Mesquita, B., Frijda, N. H., & Scherer, K. R. (1997). Culture and emotion. Handbook of Cross-Cultural Psychology, 2, 255–297.Google Scholar
Mesquita, B., & Walker, R. (2003). Cultural differences in emotions: A context for interpreting emotional experiences. Behaviour Research and Therapy, 41(7), 777–793.Google Scholar
Mikolajczuk, A. (1998). The metonymic and metaphorical conceptualisation of anger in Polish. Speaking of Emotions: Conceptualisation and Expression, 10, 153.Google Scholar
Milkman, K. L., & Berger, J. (2012). What makes online content viral. Journal of Marketing Research, 49(2), 192–205.Google Scholar
Miller, N., & Campbell, D. T. (1959a). Recency and primacy in persuasion as a function of the timing of speeches and measurements. The Journal of Abnormal and Social Psychology, 59(1), 1–9. https://doi.org/10.1037/h0049330Google Scholar
Miller, N., & Campbell, D. T. (1959b). Recency and primacy in persuasion as a function of the timing of speeches and measurements. The Journal of Abnormal and Social Psychology, 59(1), 1.Google Scholar
Mio, J. S. (1997). Metaphor and politics. Metaphor and Symbol, 12(2), 113–133.Google Scholar
Mio, J. S. (2014). Responses to metaphors in politics: Continued explorations of the metaphor extension hypothesis. In Warring with Words (pp. 248–259). Psychology Press.Google Scholar
Mobbs, D., Greicius, M. D., Abdel-Azim, E., Menon, V., & Reiss, A. L. (2003). Humor modulates the mesolimbic reward centers. Neuron, 40(5), 1041–1048. https://doi.org/10.1016/S0896-6273(03)00751-7Google Scholar
Moore, R. S., Stammerjohan, C. A., & Coulter, R. A. (2005). Banner advertiser-web site context congruity and color effects on attention and attitudes. Journal of Advertising, 34(2), 71–84. https://doi.org/10.1080/00913367.2005.10639189Google Scholar
Morgan, S. E., & Reichert, T. (1999). The message is in the metaphor: Assessing the comprehension of metaphors in advertisements. Journal of Advertising, 28(4), 1–12. https://doi.org/10.1080/00913367.1999.10673592Google Scholar
Murray, D. C., & Deabler, H. L. (1957). Colors and mood-tones. Journal of Applied Psychology, 41(5), 279–283. https://doi.org/10.1037/h0041425Google Scholar
Ngo, M. K., Piqueras-Fiszman, B., & Spence, C. (2012). On the colour and shape of still and sparkling water: Insights from online and laboratory-based testing. Food Quality and Preference, 24(2), 260–268. https://doi.org/10.1016/j.foodqual.2011.11.004Google Scholar
Nippold, M. A., & Martin, S. T. (1989). Idiom interpretation in isolation versus context: A developmental study with adolescents. Journal of Speech, Language, and Hearing Research, 32(1), 59–66.Google Scholar
Nordhielm, C. L. (2003). A levels-of-processing model of advertising repetition effects. In Persuasive Imagery (pp. 106–119). Routledge.Google Scholar
Obert, A., Gierski, F., Calmus, A., Flucher, A., Portefaix, C., Pierot, L., Kaladjian, A., & Caillies, S. (2016). Neural correlates of contrast and humor: Processing common features of verbal irony. PLOS ONE, 11(11), e0166704. https://doi.org/10.1371/journal.pone.0166704Google Scholar
Odbert, H. S., Karwoski, T. F., & Eckerson, A. B. (1942). Studies in synesthetic thinking: I. Musical and verbal associations of color and mood. The Journal of General Psychology, 26(1), 153–173. https://doi.org/10.1080/00221309.1942.10544721Google Scholar
Ortiz, M. J. (2011). Primary metaphors and monomodal visual metaphors. Journal of Pragmatics, 43(6), 1568–1580. https://doi.org/10.1016/j.pragma.2010.12.003Google Scholar
Oswald, L. R. (2012). Marketing semiotics: Signs, strategies, and brand value. Oxford University Press.Google Scholar
Ottati, V. C., & Renstrom, R. A. (2010). Metaphor and persuasive communication: A multifunctional approach. Social and Personality Psychology Compass, 4(9), 783–794.Google Scholar
Packer, C., Swanson, A., Ikanda, D., & Kushnir, H. (2011). Fear of darkness, the full moon and the nocturnal ecology of African lions. PloS One, 6(7).Google Scholar
Pan, X. (2020). Exploring creative metaphors in video ads: Manifestation, uses, and effectiveness. Hong Kong Polytechnic University.Google Scholar
Parry, S., Jones, R., Stern, P., & Robinson, M. (2013). ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising. Journal of Consumer Behaviour, 12(2), 112–121. https://doi.org/10.1002/cb.1430Google Scholar
Pavlenko, A. (2012). Affective processing in bilingual speakers: Disembodied cognition? International Journal of Psychology, 47(6), 405–428.Google Scholar
Pease, K. (1999). A review of street lighting evaluations: Crime reduction effects. Crime Prevention Studies, 10(1), 47–76.Google Scholar
Pérez Sobrino, P. (2016a). Shockvertising: Conceptual interaction patterns as constraints on advertising creativity. Círculo de Lingüística Aplicada a La Comunicación, 65, 257–290.Google Scholar
Pérez Sobrino, P. (2016b). Multimodal metaphor and metonymy in advertising: A corpus-based account. Metaphor and Symbol, 31(2), 73–90. https://doi.org/10.1080/10926488.2016.1150759Google Scholar
Pérez Sobrino, P. (2017). Multimodal metaphor and metonymy in advertising. John Benjamins.Google Scholar
Pérez Sobrino, P., Littlemore, J., & Houghton, D. (2018). The role of figurative complexity in the comprehension and appreciation of advertisements. Applied Linguistics. https://doi.org/10.1093/applin/amy039Google Scholar
Pérez Sobrino, P., Littlemore, J., & Houghton, D. (2019). The role of figurative complexity in the comprehension and appreciation of advertisements. Applied Linguistics, 40(6), 957–991. https://doi.org/10.1093/applin/amy039Google Scholar
Peters, G. (2007). Aesthetic primitives for visualisation. 11th International Conference Information Visualization (IV ‘07), Zurich, Switzerland, pp. 316–325, doi:10.1109/IV.2007.20.Google Scholar
Petty, R. E., Briñol, P., Loersch, C., & McCaslin, M. J. (2009). The need for cognition. In M. R. Leary & R. H. Hoyle (Eds.), Handbook of Individual Differences in Social Behavior, 318–329. Guilford.Google Scholar
Phelps, E. A. (2004). Human emotion and memory: Interactions of the amygdala and hippocampal complex. Current Opinion in Neurobiology, 14(2), 198–202. https://doi.org/10.1016/j.conb.2004.03.015Google Scholar
Phillips, B. J. (2000). The impact of verbal anchoring on consumer response to image ads. Journal of Advertising, 29(1), 15–24.Google Scholar
Phillips, B. J., & McQuarrie, E. F. (2004). Beyond visual metaphor: A new typology of visual rhetoric in advertising. Marketing Theory, 4(1–2), 113–136. https://doi.org/10.1177/1470593104044089Google Scholar
Phillips, B. J., & McQuarrie, E. F. (2009). Impact of advertising metaphor on consumer belief: Delineating the contribution of comparison versus deviation factors. Journal of Advertising, 38(1), 49–62. https://doi.org/10.2753/JOA0091-3367380104Google Scholar
Pickering, H., & Magazine, S. (2016). Inclusive design patterns. Smashing Magazine.Google Scholar
Piqueras‐Fiszman, B., Ares, G., Alcaide‐Marzal, J., & Diego‐Más, J. A. (2011). Comparing older and younger users’ perceptions of mobile phones and watches using cata questions and preference mapping on the design characteristics. Journal of Sensory Studies, 26(1), 1–12. https://doi.org/10.1111/j.1745-459X.2010.00315.xGoogle Scholar
Piqueras-Fiszman, B., & Spence, C. (2015). Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts. Food Quality and Preference, 40, 165–179.Google Scholar
Potegal, M., & Archer, J. (2004). Sex differences in childhood anger and aggression. Child and Adolescent Psychiatric Clinics, 13(3), 513–528.Google Scholar
Core Team, R (2020). R: A language and environment for statistical computing. R Foundation for Statistical Computing, Vienna, Austria. https://www.R-project.org/.Google Scholar
Ramachandran, V. S., & Hubbard, E. M. (2001). Synaesthesia – a window into perception, thought and language. Journal of Consciousness Studies, 8(12), 3–34.Google Scholar
Raskin, V. (2012). Semantic mechanisms of humor (Vol. 24). Springer.Google Scholar
Reichert, T., Childers, C. C., & Reid, L. N. (2012). How sex in advertising varies by product category: An analysis of three decades of visual sexual imagery in magazine advertising. Journal of Current Issues & Research in Advertising, 33(1), 1‒19.Google Scholar
Richardson, M. P., Strange, B. A., & Dolan, R. J. (2004). Encoding of emotional memories depends on amygdala and hippocampus and their interactions. Nature Neuroscience, 7(3), 278–285. https://doi.org/10.1038/nn1190Google Scholar
Rockwell, P., & Theriot, E. M. (2001). Culture, gender, and gender mix in encoders of sarcasm: A self‐assessment analysis. Communication Research Reports, 18(1), 44–52.Google Scholar
Roese, N. J., & Olson, J. M. (Eds.). (1995). What might have been: The social psychology of counterfactual thinking (1st ed.). Psychology Press.Google Scholar
Ruiz de Mendoza, F., & Galera, A. (2014) Cognitive Modeling. A Linguistic Perspective. Amsterdam/Philadelphia: John Benjamins.Google Scholar
Samur, D., Lai, V. T., Hagoort, P., & Willems, R. M. (2015). Emotional context modulates embodied metaphor comprehension. Neuropsychologia, 78, 108–114. https://doi.org/10.1016/j.neuropsychologia.2015.10.003Google Scholar
Savage, S. J., & Waldman, D. M. (2008). Learning and fatigue during choice experiments: A comparison of online and mail survey modes. Journal of Applied Econometrics, 23(3), 351–371. https://doi.org/10.1002/jae.984Google Scholar
Semino, E., Demjén, Z., & Demmen, J. (2018). An integrated approach to metaphor and framing in cognition, discourse, and practice, with an application to metaphors for cancer. Applied Linguistics, 39(5), 625–645. https://doi.org/10.1093/applin/amw028Google Scholar
Shelley, C. (2001). The bicoherence theory of situational irony. Cognitive Science, 25(5), 775–818. https://doi.org/10.1207/s15516709cog2505_7Google Scholar
Singh, S. (2006). Impact of color on marketing. Management Decision.Google Scholar
Sokolik, K., Magee, R. G., & Ivory, J. D. (2014). Red-hot and ice-cold web ads: The influence of web ads’ warm and cool colors on click-through rates. Journal of Interactive Advertising, 14(1), 31–37. https://doi.org/10.1080/15252019.2014.907757Google Scholar
Sopory, P., & Dillard, J. P. (2002). The persuasive effects of metaphor: A meta‐analysis. Human Communication Research, 28(3), 382–419.Google Scholar
Spence, C. (2012). Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism. Journal of Consumer Psychology, 22(1), 37–54. https://doi.org/10.1016/j.jcps.2011.09.004CrossRefGoogle Scholar
Spence, C. (2015). Multisensory flavor perception. Cell, 161(1), 24–35.Google Scholar
Stanfield, R. A., & Zwaan, R. A. (2001). The effect of implied orientation derived from verbal context on picture recognition. Psychological Science, 12(2), 153–156.Google Scholar
Stayman, D. M., & Kardes, F. R. (1992). Spontaneous inference processes in advertising: Effects of need for cognition and self-monitoring on inference generation and utilization. Journal of Consumer Psychology, 1(2), 125–142. https://doi.org/10.1016/S1057-7408(08)80053-8Google Scholar
Steen, G. J., Dorst, A. G., Herrmann, J. B., Kaal, A. A., Krennmayr, T., & Pasma, T. (2010). A method for linguistic metaphor identification. From MIP to MIPVU. John Benjamins.Google Scholar
Steen, G. J., Reijnierse, W. G., & Burgers, C. (2014). When do natural language metaphors influence reasoning? A follow-up study to Thibodeau and Boroditsky (2013). PloS One, 9(12), e113536.Google Scholar
Stern, B. B. (1990). Pleasure and persuasion in advertising: Rhetorical irony as a humor technique. Current Issues and Research in Advertising, 12(1–2), 25–42. https://doi.org/10.1080/01633392.1990.10504942Google Scholar
Tellis, G. J., MacInnis, D. J., Tirunillai, S., & Zhang, Y. (2019). What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence. Journal of Marketing, 83(4), 1–20.Google Scholar
Thibodeau, P. H., & Boroditsky, L. (2011). Metaphors we think with: The role of metaphor in reasoning. PloS One, 6(2), e16782.Google Scholar
Thibodeau, P. H., & Boroditsky, L. (2015). Measuring effects of metaphor in a dynamic opinion landscape. PloS One, 10(7), e0133939.Google Scholar
Tiongson, J. (2015). Mobile app marketing insights: How consumers really find and use your apps. Think with Google, 28.Google Scholar
Toncar, M., & Munch, J. M. (2001). Consumer responses to tropes in print advertising. Journal of Advertising, 30(1), 55–65.Google Scholar
Toncar, M. F., & Munch, J. M. (2003). The influence of simple and complex tropes on believability, importance and memory. Journal of Marketing Theory and Practice, 11(4), 39–53.Google Scholar
Tucker, C. E. (2014). The reach and persuasiveness of viral video ads. SSRN. https://dspace.mit.edu/handle/1721.1/99172Google Scholar
Tynan, C. (2008). Metaphors and marketing: Some uses and abuses. In Marketing metaphors and metamorphosis (pp. 10–25). Springer.Google Scholar
Van Mulken, M., Le Pair, R., & Forceville, C. (2010). The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics, 42(12), 3418–3430. https://doi.org/10.1016/j.pragma.2010.04.030Google Scholar
Van Mulken, M., Van Enschot-van Dijk, R., & Hoeken, H. (2005). Puns, relevance and appreciation in advertisements. Journal of Pragmatics, 37(5), 707–721. https://doi.org/10.1016/j.pragma.2004.09.008Google Scholar
Varela, F. J., Thompson, E., & Rosch, E. (2017). The embodied mind: Cognitive science and human experience. MIT Press.Google Scholar
Varga, D. (2000). Hyperbole and humor in children’s language play. Journal of Research in Childhood Education, 14(2), 142–151. https://doi.org/10.1080/02568540009594759Google Scholar
Velasco, C., Salgado-Montejo, A., Marmolejo-Ramos, F., & Spence, C. (2014). Predictive packaging design: Tasting shapes, typefaces, names, and sounds. Food Quality and Preference, 34, 88–95. https://doi.org/10.1016/j.foodqual.2013.12.005Google Scholar
Villacañas, B., & White, M. (2013). Pictorial metonymy as creativity source in ‘Purificación García’ advertising campaigns. Metaphor and the Social World, 3(2), 220–239.Google Scholar
Vosniadou, S. (1987). Children and metaphors. Child Development, 870–885.Google Scholar
Waggoner, J. E., & Palermo, D. S. (1989). Betty is a bouncing bubble: Children’s comprehension of emotion-descriptive metaphors. Developmental Psychology, 25(1), 152.Google Scholar
Walters, J., Apter, M. J., & Svebak, S. (1982). Color preference, arousal, and the theory of psychological reversals. Motivation and Emotion, 6(3), 193–215. https://doi.org/10.1007/BF00992245Google Scholar
Wei, T., & Simko, V. (2017). R package ‘corrplot’: Visualization of a correlation matrix. Version 0.84.Google Scholar
Wexner, L. B. (1954). The degree to which colors (hues) are associated with mood-tones. Journal of Applied Psychology, 38(6), 432–435. https://doi.org/10.1037/h0062181Google Scholar
Wickham, H. (2016). ggplot2: Elegant graphics for data analysis. Springer.Google Scholar
Wickham, H. François, R., Henry, L. & Müller, K. (2021). dplyr: A Grammar of Data Manipulation. R package version 1.0.5. https://CRAN.R-project.org/package=dplyrGoogle Scholar
Williams, C. (2020). The eternal appeal of storytelling (Storytelling at Scale, p. 2). https://info.canneslions.com/storytelling-at-scale/introduction/Google Scholar
Williams, L. E., & Bargh, J. A. (2008). Experiencing physical warmth promotes interpersonal warmth. Science, 322(5901), 606–607. https://doi.org/10.1126/science.1162548Google Scholar
Wilson, D. (2011). Parallels and differences in the treatment of metaphor in relevance theory and cognitive linguistics. Intercultural Pragmatics, 8(2), 177–196.Google Scholar
Wilson, G. D. (1966). Arousal properties of red versus green. Perceptual and Motor Skills, 23(3,PT. 1), 947–949. https://doi.org/10.2466/pms.1966.23.3.947Google Scholar
Winner, E. (1997). The point of words: Children’s understanding of metaphor and irony. Harvard University Press.Google Scholar
Woerdl, M., Papagiannidis, S., Bourlakis, M. A., & Li, F. (2008). Internet-induced marketing techniques: Critical factors in viral marketing campaigns. Journal of Business Science and Applied Management, 3(1), 35–45.Google Scholar
Wright, A. (1988). The beginner’s guide to colour psychology. Colour Affects Ltd.Google Scholar
Xiang, L. (2008). Irony illustrated. Sino-Platonic Papers. University of Pennsylvania.Google Scholar
Xing, J. Z. (2009). Semantics and pragmatics of color terms. Studies of Chinese Linguistics: Functional Approaches, 1, 87.Google Scholar
Yus, F. (2003). Humor and the search for relevance. Journal of Pragmatics, 35(9), 1295‒1331.Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×