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41 - Comparative Advertising: Does Trade Mark Law Over- or Under-Protect the Average Consumer? A Couple of Recent Examples of Asian Jurisdictions Going their Own Way

from C - (Un-)fairness

Published online by Cambridge University Press:  29 December 2020

Niklas Bruun
Affiliation:
Hanken School of Economics (Finland)
Graeme B. Dinwoodie
Affiliation:
Chicago-Kent College of Law
Marianne Levin
Affiliation:
Stockholm University Department of Law
Ansgar Ohly
Affiliation:
Ludwig Maximilian University of Munich Faculty of Law
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Summary

In today’s world in which legislation and legal decisions from a multitude of jurisdictions are available almost instantaneously to researchers and practitioners all around the globe on the press of a few keys and clicks of a mouse, such words of caution are both welcome and apposite at a time when even countries formerly of like minds and background seem to have started to go their own way.

Type
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Transition and Coherence in Intellectual Property Law
Essays in Honour of Annette Kur
, pp. 478 - 486
Publisher: Cambridge University Press
Print publication year: 2021

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