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2 - The Making of a Digital GVC

Published online by Cambridge University Press:  30 March 2023

Jean Chalaby
Jean Chalaby
Affiliation:
City University London
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Summary

This chapter applies the GVC framework in order to progress our understanding of the global TV system. Among the drivers that are changing the TV industry, three stand out: digitisation, consolidation, and vertical disintegration (also known as de-verticalisation). While the first two trends have long been identified as driving forces, the same cannot be said about the third. The phenomenon of segmentation is less known and associated with the formation of GVCs. The chapter expands on its prevalence in television and explain its role in globalising the industry. The final section provides an introductory outline of the TV GVC and its segments.

Keywords

convergencede-verticalisationdigitisationconsolidationglobal value chain (GVC) theorymedia globalisation segmentationoutsourcingtelevision GVCvertical disintegration
Type
Chapter
Information
Television in the Streaming Era
The Global Shift
 , pp. 24 - 35
Publisher: Cambridge University Press
Print publication year: 2023

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