We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
Published online by Cambridge University Press: 23 December 2009
Abstract. A measure of structural centrality is the second pillar of my approach to the social-influence process. In this process, actors weigh the opinions of others against their own opinion, and I assume that an actor's self-weight is a function of his or her structural centrality. In the present chapter, I support the stipulated linkage between an actor's self-weight and centrality, and I carry forward the structural operationalization of the theory with the definition of a type of centrality – the indegree of an actor in the network of interpersonal attachments – in terms of which the self-weight of an actor is formulated.
He had in him all the attitudes of others, calling for a certain response; that was the “me” of that situation, and his response is the “I.”
– George Herbert Mead (1956)In classical theory, the collective other refers to the fixed consensus of opinion of other actors (a normative opinion) with respect to a particular issue. Social influence reduces to the special case of individuals who are confronted with a fixed consensus and who, therefore, are either deviants or conformists. For deviants, there is only one likely outcome – greater conformity to the normative opinion that will be more or less pronounced depending on the balance between the self and the other in the deviant actor.
The situation of a deviant in the midst of a fixed consensus is a special case of the present social influence theory.
To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.
