1 - Amerikanizm

Summary

Chapter 1 examines the popular and official fascination with Amerikanizm in the Soviet Union. The term connotated not only a desire to acquire American technology, but to learn to emulate uniquely American know-how, efficiency, practicality, ingenuity, and energy. Overwhelmingly, the Soviet people who visited the United States in the 1930s came to study American technology. To take advantage of the tantalizing business opportunities offered by this Soviet interest, the US government and businesses put few restrictions on visiting engineers. Although Ilf and Petrov were writers – “engineers of human souls” rather than engineers – they too focused on the promises of American “technique” (tekhnika), positing that in Soviet hands the capitalists’ tools would serve the workers’ interests.