1 - Social Network Analysis in the Social and Behavioral Sciences

Summary

The notion of a social network and the methods of social network analysis have attracted considerable interest and curiosity from the social and behavioral science community in recent decades. Much of this interest can be attributed to the appealing focus of social network analysis on relationships among social entities, and on the patterns and implications of these relationships. Many researchers have realized that the network perspective allows new leverage for answering standard social and behavioral science research questions by giving precise formal definition to aspects of the political, economic, or social structural environment. From the view of social network analysis, the social environment can be expressed as patterns or regularities in relationships among interacting units. We will refer to the presence of regular patterns in relationship as structure. Throughout this book, we will refer to quantities that measure structure as structural variables. As the reader will see from the diversity of examples that we discuss, the relationships may be of many sorts: economic, political, interactional, or affective, to name but a few. The focus on relations, and the patterns of relations, requires a set of methods and analytic concepts that are distinct from the methods of traditional statistics and data analysis. The concepts, methods, and applications of social network analysis are the topic of this book.

The focus of this book is on methods and models for analyzing social network data. To an extent perhaps unequaled in most other social science disciplines, social network methods have developed over the past fifty years as an integral part of advances in social theory, empirical research, and formal mathematics and statistics.