2 - Methodology

Summary

Once presented the interactional perspective on sensoriality proposed by this book (Chapter 1), Chapter 2 offers a methodology able to document and to analyze embodied sensory engagements in social interaction. It discusses fieldwork, video-recordings, and multimodal transcriptions, as well as alternate approaches, showing the coherence and adequacy of a video and multimodal methodology for studying multisensoriality. It also presents the empirical case that will be developed in the book, focusing on food as an exemplary field in which all the senses play a crucial role. It presents the field of study, an exemplary activity in which participants sensorially engage with food: practices of looking, touching, smelling, and tasting cheese in gourmet shops. The empirical data on which the remaining of the book is based are video-recordings of shop encounters between cheese sellers and customers, gathered in a dozen of cities in Europe, drawing on a dozen of different languages. This unique and rich corpus of video data enables to develop a systematic analysis of the detailed way in which it is possible, within a praxeological, interactional, multimodal approach, to study multisensoriality in action.