Published online by Cambridge University Press: 26 June 2020
The chapter explores the styles of self-promotion available to elite Romans, ranging from frugal self-restraint and material sobriety to prodigial acts of civic generosity, and analyses the debates over and constraints on luxury and encouragement of frugality with respect to building projects and expensive heirlooms, not least those made of silver, from the late republic to the early imperial period. The chronologically and thematically wide-ranging investigation foregrounds in particular the enhanced social mobility that civil war and autocracy introduced into Roman society, including a discussion of why provincial newcomers such as Tacitus and Pliny the Younger affected particular enthusiasm for frugality and disapproved of luxury, as a way of positioning themselves as new arrivals within the ruling class of Rome.
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