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7 - The Regenerative Strategy

Facing the Climate Emergency

Published online by Cambridge University Press:  28 March 2024

Gregorio Martín-de Castro  and
Javier Amores-Salvadó
Foreword by
Sanjay Sharma
Gregorio Martín-de Castro
Affiliation:
Universidad Complutense, Madrid
Javier Amores-Salvadó
Affiliation:
Universidad Complutense, Madrid
Sanjay Sharma
Affiliation:
University of Vermont
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Summary

This chapter illustrates how to put a regenerative strategy into action by introducing a pioneering business case. The company Carbon Engineering is developing cutting-edge technologies, such as Direct Air Capture and AIR TO FUELS, to capture, sequester and, more importantly, apply captured carbon dioxide in the production of synthetic fuel, carrying out a regenerative strategy. Through a qualitative research design, we show how this company (1) demonstrates explorer and prospector behaviour, going beyond the reduction of emissions to achieve net zero and even net negative emissions, or positive environmental externalities; (2) redefines its purpose, vision and mission, passing from a profit-only logic to systemic socioecological resilience through eco-emotional wealth and environmental performance; (3) develops a new, wider form of stakeholder management to engage market and fringe stakeholders; and finally (4) frames a new time perspective, the long- and very long-term view that sustainable development requires – an intra- and intergenerational commitment.

Keywords

Environmental PerformanceQualitative ResearchCase StudyCarbon EngineeringTheory BuildingCarbon Capture and UtilisationDirect Air CaptureAir to FuelsEnhanced Oil RecoveryCarbon Sequestration
Type
Chapter
Information
Regenerative Strategies
Exploring New Sustainable Business Models to Face the Climate Emergency
 , pp. 179 - 222
Publisher: Cambridge University Press
Print publication year: 2024

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