Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-586b7cd67f-gb8f7 Total loading time: 0 Render date: 2024-11-27T21:16:27.715Z Has data issue: false hasContentIssue false

1 - Massive and Minimal Media Effects

Published online by Cambridge University Press:  09 February 2024

Kenneth Newton
Kenneth Newton
Affiliation:
University of Southampton
Get access

Summary

A review of past research picking out common errors and problems and suggesting a fresh approach dealing with all news media sources, not one at a time, and avoiding speculation, plausible or otherwise. It points out how lack of information has resulted in speculation to fill the gap, some of it implausible, contradictory and highly imaginative, and it argues for a close study of how media and audiences interact to produce media effects.

Keywords

massive and minimal effectscause and effectevidence. common knowledgepartial researchsupply and demandpluralism
Type
Chapter
Information
Real News about the News
Media and British Politics
 , pp. 1 - 16
Publisher: Cambridge University Press
Print publication year: 2024

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×