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  3. Reaching the Interactive Customer
  • Cited by 2
Publisher:
Cambridge University Press
Online publication date:
August 2009
Print publication year:
2003
Online ISBN:
9780511547072
DOI:
https://doi.org/10.1017/CBO9780511547072
Subjects:
Computer Science, Computing and Society
Information

Book description

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.

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Contents

Contents
References
Bibliography
Bibliography: Interactive Expectations
Ask, Julie, with Jay Horwitz, Elif Akcayli, Corina Matiesanu, Michael Gartenberg. “In–Vehicle Applications: Telematics Enables Contextual Services and Operational Efficiencies Visio Report,” New York: Jupitermedia Research, April 19, 2002
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DoCoMo corporate Web site (www.DoCoMo.com), July 16, 2002
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General Motors OnStar corporate Web site, www.generalmotors.com, July 15, 2002
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SETI@Home Web site (http://setiathome.ssl.berkeley.edu/), July 15, 2002
Yonish, Steve. “Highlight, Consumer Tech Adoption Forecast,” Boston: Forrester Research, Inc
Yonish, Steve. “Benchmark May 2002 Data Overview: Covers Digital Decade Forecasts, Device Ownership, Security and Wireless,” Boston: Forrester Research, Inc., May 2002

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