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Published online by Cambridge University Press:  22 September 2009

Edited by
Paul W. Farris  and
Michael J. Moore
Paul W. Farris
Affiliation:
University of Virginia
Michael J. Moore
Affiliation:
University of Virginia
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The Profit Impact of Marketing Strategy Project
Retrospect and Prospects
 , pp. v - vi
Publisher: Cambridge University Press
Print publication year: 2004

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  • Contents
  • Edited by Paul W. Farris, University of Virginia, Michael J. Moore, University of Virginia
  • Book: The Profit Impact of Marketing Strategy Project
  • Online publication: 22 September 2009
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  • Contents
  • Edited by Paul W. Farris, University of Virginia, Michael J. Moore, University of Virginia
  • Book: The Profit Impact of Marketing Strategy Project
  • Online publication: 22 September 2009
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Contents
  • Edited by Paul W. Farris, University of Virginia, Michael J. Moore, University of Virginia
  • Book: The Profit Impact of Marketing Strategy Project
  • Online publication: 22 September 2009
Available formats
×