Book contents
- Frontmatter
- Contents
- Preface
- Acknowledgements
- Part I Product innovation and strategic logic
- Part II Establishing the foundation: the conceptual level
- Part III Methods and techniques for analysis and decision making
- Part IV The operational level and concluding remarks
- Glossary
- References
- Select bibliography
- Index
Contents
Published online by Cambridge University Press: 10 August 2009
- Frontmatter
- Contents
- Preface
- Acknowledgements
- Part I Product innovation and strategic logic
- Part II Establishing the foundation: the conceptual level
- Part III Methods and techniques for analysis and decision making
- Part IV The operational level and concluding remarks
- Glossary
- References
- Select bibliography
- Index
Summary
- Type
- Chapter
- Information
- Product InnovationLeading Change through Integrated Product Development, pp. v - viPublisher: Cambridge University PressPrint publication year: 2005