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from Part IV - Cambiemos’ Networks
Published online by Cambridge University Press: 05 May 2025
For the 2019 election, as President Mauricio Macri’s popularity waned, Cambiemos mayors needed to decouple their reelection prospects from those of their presidential candidate. This endeavor required broker networks capable of supporting their campaigns by customizing messages, resources, and ballots to align with voters’ electoral preferences. This chapter explores how Cambiemos mayors in the Conurbano turned to these territorial network strategies. Using in-depth interviews and extensive fieldwork, the chapter illustrates how local Cambiemos candidates leveraged these strategies to survive the election. The chapter also quantitatively tests the hypothesis that brokers are crucial for mayoral candidates’ electoral survival when their presidential candidate is underperforming. It particularly focuses on ticket splitting as a key method for candidates to detach from their parties, serving as an effective proxy for assessing their network strategies. Analyzing the distribution of clipped ballots across electoral circuits offers a deeper understanding of how Cambiemos mayors used their punteros to strategically separate from Macri.
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