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from Part II - The Three Epochs of Strategy
Published online by Cambridge University Press: 14 July 2023
Chapter 6 reaches the end of our foray into Heidegger’s analysis of technology. The chapter examines Sloan’s memoirs of General Motors and identifies a cybernetic fantasy of control in the ghost-written account, laid bare by the increasing inability of technological systems to reveal anything; and where humans are not even the ordinary fabricators anymore, the earth merely becomes a globe, that is gridded and dug over. The invention of the radio that for Heidegger heralded an epoch of the nearness of the distant and the gigantic, soon eclipsed any real nearness to being and to the world (and so also the possibility of pluralistic appearances in spaces such as the polis), was itself soon itself eclipsed by technologies no longer need to bring ‘any-thing’ near, where things and pictures and meaning and desires and ends are giving way to patterns and correlations; the cycles of the Gestell become one continual switching (there ‘is’ nothing as such to extract, unlock, store etc.., save for information).
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