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5 - Understanding Bias and Error

from Part II - The Pollster as Data Scientist

Published online by Cambridge University Press:  01 November 2024

Clifford Young  and
Kathryn Ziemer
Clifford Young
Affiliation:
Ipsos Public Affairs
Kathryn Ziemer
Affiliation:
Ipsos Public Affairs
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Summary

This chapter covers the concepts of error and bias and their application in practice using a total error framework. This includes a discussion of how to manage both sampling and non-sampling error, and covers ways to assess and address coverage bias, nonresponse bias, measurement error, and estimation error.

Keywords

survey designnonresponse biasmeasurement errorestimation errorlikely voters
Type
Chapter
Information
Polls, Pollsters, and Public Opinion
A Guide for Decision-Makers
 , pp. 55 - 82
Publisher: Cambridge University Press
Print publication year: 2024

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