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1 - Modern Polling

Challenges and Opportunities

from Part I - Polling in Context

Published online by Cambridge University Press:  29 February 2024

Michael A. Bailey
Michael A. Bailey
Affiliation:
Georgetown University, Washington DC
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Summary

Polling has become very difficult. People do not respond, and pollsters use methods that are far removed from the random sampling tools that built the field. This chapter introduces the book by outlining the main challenges facing polling today, how conventional tools fail to fully meet these challenges and how a new paradigm and new methods can more directly take on the full spectrum of nonresponse bias given contemporary polling practices.

Keywords

pollingpoliticsnonresponse biassurvey researchignorable nonresponsenonignorable nonresponse
Type
Chapter
Information
Polling at a Crossroads
Rethinking Modern Survey Research
 , pp. 3 - 22
Publisher: Cambridge University Press
Print publication year: 2024

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  • Modern Polling
  • Michael A. Bailey, Georgetown University, Washington DC
  • Book: Polling at a Crossroads
  • Online publication: 29 February 2024
  • Chapter DOI: https://doi.org/10.1017/9781108697798.002
Available formats
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Save book to Dropbox

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  • Modern Polling
  • Michael A. Bailey, Georgetown University, Washington DC
  • Book: Polling at a Crossroads
  • Online publication: 29 February 2024
  • Chapter DOI: https://doi.org/10.1017/9781108697798.002
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Modern Polling
  • Michael A. Bailey, Georgetown University, Washington DC
  • Book: Polling at a Crossroads
  • Online publication: 29 February 2024
  • Chapter DOI: https://doi.org/10.1017/9781108697798.002
Available formats
×