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from Part VIII - Roth’s Legacy
Published online by Cambridge University Press: 15 July 2021
“To become a celebrity is to become a brand name,” Philip Roth told Alain Finkielkraut in 1981. “There is Ivory soap, Rice Krispies, and Philip Roth.” This was neither the first nor the last time that Roth would address his public image. In both fiction and nonfiction – from his novels to his memoirs to his “Open Letter to Wikipedia” in 2012, Roth wrote about himself, contending with and processing public representations of “Philip Roth.”
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