from III - Later Foundations
Published online by Cambridge University Press: 01 October 2021
How do people try to solve their problems? More specifically, how do people make use of those around them to solve their problems? Questions of free will or fate, innate sociality or self-interest, and biological or social programming have fascinated social scientists since their disciplines began. Their answers, or at least hypothesized expectations, have ranged from psychological traits to economic interests, cultural norms, and structural constraints. While clearly implied in many of these explanations is how groups influence individual action, those of us who stand in the social network world are drawn more directly to the power of social ties. From their ability to exert pressure, to the intangible sway of the beliefs, values, and norms they harbor, to the limits of their reach to resources, social networks capture human connectedness as a fundamental mechanism shaping human behavior.
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