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5 - Wrongdoing and market development: an examination of the distinct roles of trust and distrust

Published online by Cambridge University Press:  05 July 2016

Christopher B. Yenkey
Affiliation:
University of Chicago Booth School of Business
Donald Palmer
Affiliation:
University of California, Davis
Kristin Smith-Crowe
Affiliation:
University of Utah
Royston Greenwood
Affiliation:
University of Alberta
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Summary

Research on organizational wrongdoing has grown considerably in recent years. The focus of most recent work on wrongdoing is on better understanding the causes of organizational malfeasance and detecting its occurrence. This focus is understandable, as organization theorists are primarily interested in influences on organizational behavior that incentivize corrupt practices (for a review, see Greve, Palmer, and Pozner 2010), and a core interest of accounting scholars is the detection of corrupt practices such that stakeholders can more easily identify and punish deviant behavior (e.g., Cecchini et al. 2010; Corona and Randhawa 2010).

In this chapter, I explore an understudied aspect of organizational wrongdoing: victims’ reactions to it. Specifically, I am interested in the effects of organizational wrongdoing on market participation and thus market development. Market forms of exchange in contemporary societies are underpinned by trust, but given that wrongdoing is a common feature of economic and social life (Palmer 2012), we need a better understanding of whether, to what extent, and why malfeasance affects the actors’ willingness to continue to participate in a market after being a victim of malfeasance. Earlier work from multiple disciplines has demonstrated negative effects of wrongdoing for the firms that commit it (Baucus and Baucus 1997; Palmrose, Richardson, and Scholz 2004; Sharkey 2014), the markets in which they are situated (Mauro 1995; Wei 2000), and the states that appear inadequate for protecting against it (Easterly, Ritzen, and Woolcock 2006; La Porta et al. 1997; Zak and Knack 2001). I follow these latter lines of work by addressing the effects of misconduct in emerging markets, but I depart from their macro-level measurement of outcomes to theorize about variation in individual-level reactions. Building market institutions in developing countries depends upon actors’ willingness to participate, and much earlier work has highlighted the central role of trust in fostering participation (Woolcock 1998; Zak and Knack 2001; Zucker 1986). But we also know that trust-damaging fraud and corruption are especially common features in developing contexts; thus, studying the effects of misconduct on individuals’ continued participation in developing markets provides a valuable way to expand theory linking trust to market participation and development.

Type
Chapter
Information
Organizational Wrongdoing
Key Perspectives and New Directions
, pp. 114 - 140
Publisher: Cambridge University Press
Print publication year: 2016

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