Book contents
- Marketing Global Justice
- Cambridge Studies in International and Comparative Law: 152
- Marketing Global Justice
- Copyright page
- Contents
- Figures
- Acknowledgements
- 1 Introduction
- 2 Ad-Vocacy
- 3 A Brand New Justice
- 4 ‘A Picture Worth More Than a Thousand Words’
- 5 ‘Working It’
- 6 Kony 2012
- 7 Special Effects
- 8 Branding the Global (In)Justice Place
- 9 ‘Occupying’ Global Justice
- 10 Conclusion
- Select Bibliography
- Index
- Cambridge Studies in International and Comparative Law: 152
1 - Introduction
Published online by Cambridge University Press: 22 March 2021
- Marketing Global Justice
- Cambridge Studies in International and Comparative Law: 152
- Marketing Global Justice
- Copyright page
- Contents
- Figures
- Acknowledgements
- 1 Introduction
- 2 Ad-Vocacy
- 3 A Brand New Justice
- 4 ‘A Picture Worth More Than a Thousand Words’
- 5 ‘Working It’
- 6 Kony 2012
- 7 Special Effects
- 8 Branding the Global (In)Justice Place
- 9 ‘Occupying’ Global Justice
- 10 Conclusion
- Select Bibliography
- Index
- Cambridge Studies in International and Comparative Law: 152
Summary
Why is it unremarkable for the prosecutor of the world’s first permanent International Criminal Court (ICC) to be described as a salesman? Why does it appear normal for the last surviving prosecutor of the Nuremberg trials, Benjamin Ferencz, to use marketing terminology to state ‘my slogan has always been “law not war”’. Equally unremarkable is the claim of the second chief prosecutor of the ICC that ‘[t]he return on our investment for what others may today consider to be a huge cost for justice is effective deterrence and saving millions of victims’ lives’. And, it seems entirely ordinary – if rather comical – that a poster for a documentary on the ICC should depict a judge, the chief prosecutor, and the deputy prosecutor standing resolutely against a black background, half turned sideways to the viewer – a scene reminiscent of a movie poster of a John Grisham-meets-Goodfellas adaptation.
- Type
- Chapter
- Information
- Marketing Global JusticeThe Political Economy of International Criminal Law, pp. 1 - 23Publisher: Cambridge University PressPrint publication year: 2021